Can a boycott turn the tide against Black Friday in the face of such big spending?

A wave of money is going to crash over the high street but the backlash is growing amid environmental concerns, writes James Moore

Drawing a line: will more retailers start ditching Black Friday? (Reuters)

Is it time to just boycott Black Friday, or in social media speak, #Boycottblackfriday? The backlash against the event would appear to be gathering momentum.

I wrote at the beginning of the week that there’s not much to a lot of what are dressed up as super-special mega-deals. Which? then went and proved the point by revealing that fewer than one in 20 of the products it studied over the course of a year were cheaper during the event, which now seems to last for more than a week.

The boycott hashtag has become popular on social media. There have been posters and graffiti. Memes. Some of the larger charities have muscled in with marketing extolling the virtues of giving to good causes instead of joining the checkout stampede.