Tiffany & Co releases £104,000 advent calendar filled with diamonds

‘This holiday we wanted to really surprise our customers’

(iStock/Tiffany&Co)

There was a time when advent calendars were all about... well, advent. Little doors that opened to illustrations and stories were excitement enough in the countdown to Christmas but, in recent years, advent calendars have become another way of encouraging consumerism, with everything from luxury beauty products, food items and even alcohol hidden behind 24 tiny doors.

Now, there is one to top them all, as Tiffany & Co has released a four foot tall advent calendar costing £104,000, making it one of the most expensive in the world.

The luxury jewellery brand has created just four of the calendars, which are filled with expensive gifts including diamond and tanzanite drop earrings, a bottle of perfume, and the jeweller’s signature heart tag bracelet.

Just one of these wildly extravagant calendars will be available for purchase in the UK and will be stocked in Harrods from 9 November.

Prices for the individual gifts range from £100 to £13,000.

The calendar has been modelled on Tiffany & Co’s flagship store on Fifth Avenue in New York City and comes in the brand's signature shade of blue.

“This holiday we wanted to really surprise our customers in a whole new way by showcasing the most awe-inspiring objects and experiences that you can only find at Tiffany,” said Reed Krakoff, chief artistic officer at Tiffany & Co.