Giles Deacon launches second lingerie collection for Ann Summers

The celebrated British designer launches a playful, yet sexy, capsule for his latest collaboration with the high-street underwear brand

Giles Deacon is the British designer responsible for some of the most beautiful collections at London Fashion Week. This week sees the launch of his new affordable lingerie collection for Ann Summers.

The British high-street lingerie label has teamed up with the London-based designer for the second time to create an “unapologetically sexy and bold” autumn/winter underwear collection. Think Ann Summer’s sensuality and sexiness combined with Deacon’s trademark wit and playfulness.

The 43-year-old designer's innovative capsule includes four key lingerie ranges and sex toys featuring laces, silk and prints, and pieces like a black marabou robe, bras with flirty feather ticklers attached to them and even a black gown. Prices range from £20 (for a bra) to £150 (for the satin dress).

Speaking about the range Deacon said: “I knew at the start when designing the collection that I wanted it to combine great shapes, thoughtful details and to be of the highest quality that would enable the pieces to be aspirational yet affordable.

“I also thought about different women who might be buying these pieces when designing the collection, with different aspects to their personalities whether that’s flirtation, dominance or playfulness - the finished collection enables them to pick and choose and have some fun with all of the ranges as a collection of lingerie that can be the foundation for any outfit or occasion.”

Jacqueline Gold, CEO of Ann Summers, added: “Giles’ collections are sexy yet always have a sense of fun, values that are in-line with the Ann Summers brand – as a designer he is not afraid to be daring or to take risks, which is important for Ann Summers. We’re so excited to launch this collection to our customers.”

Giles for Ann Summers is now available in stores and online annsummers.com.