First look at Heinz’s limited edition pink ‘Barbiecue’ sauce

Heinz has unveiled a bright pink “Barbiecue” sauce to celebrate the 65th anniversary of the iconic doll.

The company has partnered with Mattel to create a limited-edition vegan mayo with BBQ sauce.

“You asked, and we listened... This smoky sauce is the perfect addition to juicy grilled burgers, crispy chips, and everything else under the sun,” Heinz said.

The announcement has both thrilled and horrified social media users - but many appear to be united in their calls for the company to release a “Kenchup” in honour of Barbie’s counterpart.