Nestle reveals reason behind price increase of its most popular chocolate bar

Petcare and ice cream products saw the sharpest increases in the first three months of 2023

Some sweet treats are harder to give up than others (Alamy/PA)

The price of KitKats has increased by 10% as Nestle raised its prices by an average of nearly 10% in the first three months of 2023.

The Swiss food and drink giant said ice cream and pet food saw particularly sharp rises.

The group, which owns brands such as Haagen Dazs, said the prices of ice cream and milk products increased by 11.8% over the quarter, and pet food brands, such as Felix, saw a 12.2% jump.