Amy Schumer: Girl, You Don't Need Makeup campaign sees massive feminist response

She argues that people don't need foundation to be beautiful

Amy Schumer

Amy Schumer has highlighted women's reliance on cosmetics, and urged women to celebrate their natural beauty.

In a hilarious One Direction parody video - 'Girl, You Don't Need Makeup' - comedian Schumer is accosted by a wholesome-looking boyband urging her to clean her face of make-up and look natural.

But when she does, they describe her face as looking like "dirty linoleum" and tell her to put her makeup back on, singing: "If you get up an hour earlier, you could make yourself much girlier."

Schumer has started the hashtag #girlyoudontneedmakeup to show that women do look perfect without disguising their faces.

It elicited a strong response, with women sending pictures of themselves barefaced.

Fans showed that painting stuff on over their real faces wasn't necessary with a steady stream of selfies.

They argued that a woman's life should be full of so much more than beauty products, and showed that the way you look shouldn't matter as much as the quality of your life.

The campaign feeds into the "real women" movement that has gained traction in recent years. Dove have launched ad campaigns featuring women of all sizes and skin colours to celebrate "everyday" beauty.

In 2014, the #nomakeupselfie charity drive was initiated. The premise was for women to be "brave" and show what they looked like without make-up to raise awareness of breast cancer.