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A travel firm is offering trips to Florida for pounds 49, less than the cost of a Eurostar ticket to Paris, because Euro 96 "football mania" has led to a collapse in the package holiday market.

The bargain price for a week in Orlando includes car hire. Going Abroad Travel said it had been forced to take drastic action because interest in the forthcoming European Football Championships had brought the package holiday market to a near standstill.

Public relations officer John Slade said the firm had "hundreds" of seats available at pounds 49 for one-week holidays throughout June. "There's already over-capacity in the market to Orlando," he said.

"Laker's started flying there - there are a lot of people flying there. It's an extremely popular destination. But there's no question about it, Euro 96 has meant package holidays just aren't moving. This is what it takes to shift it."

The full scheduled airfare to Orlando is pounds 339 return with car hire a further pounds 69 a week. News of yesterday's offer came only a few days after a family from Doncaster snapped up a pounds 9 a head fly-drive break in the sunshine state. They bought the holiday after seeing it advertised as a last minute cancellation on Teletext.