China's future is luxurious

Laura Chesters
Sunday 22 May 2011 00:00 BST
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'Made in China' could soon mean luxury and glamour and not cheap plastic.

Luxury goods experts at last week's Walpole Luxury Summit in London said that, like Japan before it – which produced cheap electronics before becoming a hi-tech leader – China will eventually make luxury goods to rival those from Europe's fashion giants.

Alison Mary Ching Yeung, who runs luxury brand Mary Ching, said: "I want to move away from the view that 'made in China' is only associated with cheapness."

Marco Bizzarri, the president of Italian luxury brand Bottega Veneta, said: "Our best selling bag in China – the Cabat – is an understated luxury bag with no logo. This is an example of the Chinese not just looking for logos to show off."

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