How you can help keep your cat healthy this winter

With the new IAMS for Vitality range of food, your pet has everything it needs to look and feel great

As the cold winter days roll in, we all want to feel at our best and keep ourselves healthy and happy. So why should it be different for your cat?

Whether they are tree-climbers, bed-warmers or your friendly welcome home after a long day, every cat is unique, and celebrating their individuality is a key part of what you do. They might be as fearless as a tiger, nibble your toes or jump about like a gymnast, but all cats want to live happy, healthy and active lifestyles.

IAMS understands that this doesn’t mean the same for every cat, which is why it offers a whole range of foods to suit your cat’s unique needs, regardless of what they may be.

The new IAMS for Vitality range celebrates your cat’s happiness and health, offering everything your pet needs to maintain the seven signs of vitality which keep them looking and feeling great.

Every one of the new meaty and fishy flavours has been designed with expert nutritionists to promote the seven signs of healthy vitality for your cat. The better-than-ever recipes contain fresh chicken, freshly frozen salmon, lamb or ocean fish, with delicious flavours that your cat will love locked into every bite. They also contain omega 3 and 6 to support healthy skin and a shiny coat – even after a prance through the bushes.

IAMS for Vitality adult dry cat food has up to 91 per cent protein* and it's wheat free**, but the best bit is there are no nasties: no fillers, no artificial colours or flavours, and no GMOs, so your cat can enjoy the same high-quality food as you do.

The high-quality animal protein recipes maintain strong muscles, so your cat can be at its most playful, fun and fearless, and there’s even taurine to help nourish its heart, giving it all of the immune support it needs this winter.

When your cat feels at its best – whatever that looks like – you can tell, and IAMS believes it’s not just health or happiness, but a powerful combination of the two that creates healthy vitality.

So why compromise? IAMS for Vitality is the ideal recipe to give your cat everything it needs to support an active, joyful lifestyle, whoever it is.

Find out more at iams.co.uk/forvitality

*Out of total protein. **Produced in a factory that handles wheat