Watch a robot apply eyeliner in new Nars Cosmetics video

(2011 YouTube, LLC)

The beauty company has released a lavish clip to promote its Larger Than Life Long-Wear Eyeliner.

Directed by Fabien Baron, the video is meant to showcase the "product's precision application and striking impact," with two mechanical arms (tools used in surgical and engineering practices, according to the brand) applying the eyeliner to model Emily Baker.

Watch the video at http://youtu.be/vOtupR7Yqio. You can purchase the eyeliner online for $23.

It is not the first time this year that beauty gets inspired by robots: back in January, Chanel's creative head for beauty, Peter Philips, released the much-acclaimed Chanel Beauty Robot video with Nowness; you can watch at http://youtu.be/CbY-y4hdcxM.