Virtual fashion: Urban Outfitters, Barneys, Band of Outsiders

(2011 Barneys)

See what's happening in online fashion this week.

Hipster fashion brand Band of Outsiders has launched a blog for its Girl line, posting inspirations behind its collections, such as music, iconic figures, fashion editorials, and much more.

http://girl.bandofoutsiders.com

The equally hip Urban Outfitters chain will sell its new bridal line online from Valentine's Day, February 14.

http://www.urbanoutfitters.com

US department store Barneys now has a new micro-site called The Window, which went live this week. Fed with daily updates, it connects labels sold in the store - Alexander Wang, Frederic Malle, and Munnu Jewelry are among the first ones featured - with editorial coverage, such as designer interviews.

http://thewindow.barneys.com

Fashion brands are increasingly setting up their own Tumblr blogs to reach their fans, with the most recent example being the web-savvy US designer Kate Spade. The new site especially focuses on the brand's signature color theme, but there are also unexpected gems such as creative Valentine's Day e-cards.

http://katespadeny.tumblr.com