You've probably worn a pair of Toms yourself, and if not, then you probably know about the brand, stocked in almost every footwear shop. It's been a global success since its launch in 2006. You've seen them on babies, parents, teenagers and grannies, and it's also gained a huge celebrity following. The key to its success? Founder Blake Mycoskie reveals it's the "simplicity" of its One for One business model, which says it all: you buy one pair, they donate one pair. "It's easy to understand and to share," he tells The Independent.

Blake Mycoskie donating shoes in Africa

The California-based label managed to enchant every generation with a shoe that is a simple as some sort of espadrille. But more than the simplicity of the design itself, he tells that consumers want to wear stuff that "represent their values".

Download the new Independent Premium app

Sharing the full story, not just the headlines

The original version is called Alpargata, inspired by shoes the American entrepreneur had seen in Argentina. As Toms celebrates its 10th anniversary this year, it launches Alpargata 2.0, "which looks exactly the same, but it's more comfortable and more breathable".

 

www.toms.com/improving-lives

Comments

Share your thoughts and debate the big issues

Learn more
Please be respectful when making a comment and adhere to our Community Guidelines.
  • You may not agree with our views, or other users’, but please respond to them respectfully
  • Swearing, personal abuse, racism, sexism, homophobia and other discriminatory or inciteful language is not acceptable
  • Do not impersonate other users or reveal private information about third parties
  • We reserve the right to delete inappropriate posts and ban offending users without notification

You can find our Community Guidelines in full here.

Create a commenting name to join the debate

Please try again, the name must be unique Only letters and numbers accepted
Loading comments...
Loading comments...
Please be respectful when making a comment and adhere to our Community Guidelines.
  • You may not agree with our views, or other users’, but please respond to them respectfully
  • Swearing, personal abuse, racism, sexism, homophobia and other discriminatory or inciteful language is not acceptable
  • Do not impersonate other users or reveal private information about third parties
  • We reserve the right to delete inappropriate posts and ban offending users without notification

You can find our Community Guidelines in full here.

Loading comments...
Loading comments...