Why you should be wearing bubblegum pink

We're not talking your average rosy hue

Hot pink ruled the runway at Topshop Unique SS17 (Getty Images)

For many of us, pink is a shade fuelled by romance and nostalgia but it’s an easy one to be scared of in the style stakes.

Nonetheless, for a few seasons now blushing shades of dusty pink have enjoyed staying power both on and off the runway but this time round, the hue is going against traditional rules.

No longer the stuff of sickly sweet, saccharine Barbie girl dreams, for spring/summer 2017 designers were all about pink pink.

Forget sugared almond and powdered rose, the catwalks are dictating brilliant shades of fuchsia, raspberry and bubblegum.

Without doubt, if there’s one colour you need on your radar this season it’s shocking pink.

At Topshop, 80s-style power dressing channelled the hue on pointed stiletto booties, super-short dresses and jumpsuits paired with flowing, quilted macs.

A look unrelenting at Balenciaga too where ultra-pink was paired with purple Spandex and a dress which hung loose from turtleneck to knee.

For Hermes and Valentino, the concept of the watermelon pink dress persisted with iterations in stunning tulle, parachute-silk and a contemporary cape-dress hybrid.

Valentino featured a watermelon pink cape-dress hybrid (Getty Images)

Repositioning itself as the go-to hue of the season, pink is most definitely in – and not just on Wednesdays.

The first step to rethinking pink is to find your perfect shade, which will of course depend on your colouring.

And, while it’s often best worn when your bronzed or have naturally darker skin, because shades like amaranth and bright pink come with a kick, it’s guaranteed to suit pale complexions too.