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Radio host Danny Baker has been fired by the BBC after tweeting about the royal baby using a photo of a chimpanzee.
The 5 Live presenter, 61, was accused of racism after seemingly mocking Meghan Markle’s heritage in a now deleted post that featured an image of two people holding hands with a small monkey dressed in a suit.
He posted it, moments after the Duke and Duchess of Sussex revealed their son, with the caption: “Royal baby leaves hospital.”
Baker’s tweet received a huge backlash on social media with many calling for him to be let go by the BBC.
He confirmed his firing from the station on Twitter, writing: "Just got fired from @bbc5live.”
The broadcaster, who called the tweet an “idiotic” mistake, has since insisted he's not racist in an interview with Sky News
Archie Harrison: First photos of royal baby revealedShow all 20 1 /20Archie Harrison: First photos of royal baby revealed Archie Harrison: First photos of royal baby revealed Prince Harry and Meghan Markle's newborn son Prince Harry beamed with pride as he held his son.
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Archie Harrison: First photos of royal baby revealed Prince Harry and Meghan Markle's newborn son The Duke and Duchess of Sussex pictured with Meghan's mother, Doria Ragland, as they show their new son, named Archie Harrison Mountbatten-Windsor, to Queen Elizabeth II and the Duke of Edinburgh at Windsor Castle.
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Archie Harrison: First photos of royal baby revealed Prince Harry and Meghan Markle's newborn son The couple presented their son to the world during a photocall two days after the child's birth in St George's Hall at Windsor Castle in Berkshire.
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Archie Harrison: First photos of royal baby revealed Prince Harry and Meghan Markle's newborn son The proud parents smiled as they presented their son to the world.
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Archie Harrison: First photos of royal baby revealed Prince Harry and Meghan Markle's newborn son The couple were photographed walking into St George's Hall at Windsor Castle with their newborn.
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Archie Harrison: First photos of royal baby revealed Prince Harry and Meghan Markle's newborn son Meghan kept her eyes on her son as the couple walked out
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Archie Harrison: First photos of royal baby revealed Prince Harry and Meghan Markle's newborn son The pair are photographed looking lovingly at their newborn.
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Archie Harrison: First photos of royal baby revealed Prince Harry and Meghan Markle's newborn son Archie Harrison appeared to be sleeping soundly during the photocall.
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Archie Harrison: First photos of royal baby revealed Prince Harry and Meghan Markle's newborn son The Duchess of Sussex waved to the camera as she posed with Prince Harry and Archie Harrison.
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Archie Harrison: First photos of royal baby revealed Prince Harry and Meghan Markle's newborn son The couple were in good spirits as they presented their newborn to the world on Wednesday afternoon.
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Archie Harrison: First photos of royal baby revealed Prince Harry and Meghan Markle's newborn son Meghan gazed lovingly at her newborn.
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Archie Harrison: First photos of royal baby revealed Prince Harry and Meghan Markle's newborn son Meghan Markle wore a white sleeveless tuxedo-style, double-breasted dress as her husband posed in a light grey suit.
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Archie Harrison: First photos of royal baby revealed Prince Harry and Meghan Markle's newborn son
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Archie Harrison: First photos of royal baby revealed Prince Harry and Meghan Markle's newborn son The couple smiled for the cameras, with Meghan revealing the baby "has the sweetest temperament, he's really calm".
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Archie Harrison: First photos of royal baby revealed Prince Harry and Meghan Markle's newborn son
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Archie Harrison: First photos of royal baby revealed Prince Harry and Meghan Markle's newborn son Harry and Meghan couldn't take their eyes off their son.
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Archie Harrison: First photos of royal baby revealed Prince Harry and Meghan Markle's newborn son Meghan said during the photocall: "He's just been the dream so it's been a special couple of days."
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Archie Harrison: First photos of royal baby revealed Prince Harry and Meghan Markle's newborn son
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Archie Harrison: First photos of royal baby revealed Prince Harry and Meghan Markle's newborn son Meghan planted a hand on the top of Harry's back as they walked away from the photocall with their newborn.
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Archie Harrison: First photos of royal baby revealed Prince Harry and Meghan Markle's newborn son
Dominic Lipinski/AP
A BBC spokesperson said: “This was a serious error of judgment and goes against the values we as a station aim to embody. Danny’s a brilliant broadcaster but will no longer be presenting a weekly show with us.”
Baker issued an angry reply to the news on social media, accusing bosses of "throwing him under the bus."
Upon receiving backlash to the tweet, Baker swiftly removed it and commented: “Sorry my gag pic of the little fella in the posh outfit has whipped some up. Never occurred to me because, well, mind not diseased.
“Soon as those good enough to point out it’s possible connotations got in touch, down it came. And that’s it.”
The royal baby – whose name is Archie Harrison Mountbatten-Windsor – was born on Monday 6 May before making his first public appearance at Windsor Castle two days later.