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ASOS launches Lion King collection

The collection goes on sale on 2 July

Asos shares plummet 40 per cent as profit warning signals

Company warns of ‘significant deterioration’ of trading and ‘unprecedented’ level of discounting as it revises down profit and sales estimates in shock announcement

Asos sales soar as online retailer leaves high street rivals behind

Shares jumped 15 per cent after the announcement on Wednesday morning, while traditional competitors face increasingly bleak outlook

Should you invest in rebels disrupting the marketplace?

They fill our inboxes, overwhelm our social media feeds and are permeating every aspect of our consuming lives. Their share prices are soaring. So should you invest in a ‘disruptor’?