Appeal to Britons’ vanity to protect them from skin cancer
Analysis: Cancer experts warn there’s ‘no such thing as a healthy tan’ as melanoma rates soar
As well as killing the planet, the boom in budget air fares has also been blamed for contributing to soaring rates of melanoma skin cancers.
Analysis by Cancer Research UK (CRUK) warns that melanoma diagnoses have jumped 45 per cent in the UK in the past decade, and are rising fastest in younger people.
A result of the big summer holiday now stretching into multiple winter weekend getaways, minibreaks and jaunts to sun-soaked shores is that fairer-skinned Britons are getting more sun than their genes have adapted to handle.
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