Jony Ive’s Apple departure shows the tech giant is at a pivotal point in its history

Inside Business: CEO Tim Cook said claims the design guru’s move was a long time coming are ‘absurd’

James Moore
Chief Business Commentator
Tuesday 02 July 2019 15:02 BST
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Apple’s design guru Sir Jony Ive, whose departure sent shockwaves through the company
Apple’s design guru Sir Jony Ive, whose departure sent shockwaves through the company

Apple should have known the exposes delving into the departure of design guru Sir Jony Ive were coming. But the response to the latest, from the Wall Street Journal, has raised more than a few eyebrows.

The Journal wasn’t the first to allege the move was a long time coming. Bloomberg said much the same thing shortly after the announcement that sent shockwaves through the tech industry.

What stood out in the former’s report, however, was its allegation of tension between Ive and CEO Tim Cook and claims of a “lack of interest in design”.

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