A View from the Top with CEO of Ella's Kitchen Mark Cuddigan

The international baby food CEO tells Caitlin Morrison about the lure of organic food and how the quality of British nutrition has a long way to go – especially with Brexit

‘Ella’s Kitchen has changed how I think about business and how it should be done’ (AWEurope/Rex)

Most business people seem to have a tale of a long and winding road to the top, but Mark Cuddigan’s CV really does throw up a few surprises.

He’s a former professional tennis coach and semi-professional DJ with a geography degree, who now runs Ella’s Kitchen after stints running a nut company and a granola business.

“It’s one of those things – it’s really difficult to know what you want to do or what you are good at,” he says.