Woman whose tinder match mocked her dress is now modelling it for Asos
The brand tweeted the new listing with her picture in it saying: ‘Swipe right to see who had the last laugh…’
But by far the most common of unsolicited criticism comes in the form of “advice” on women’s outfits.
It happens so often, it’s almost surprising that a Twitter post went viral last week when Thea Lauryn Chippendale shared her interaction with a man she had matched with on Tinder.
According to the screenshots, which have been retweeted almost 8,000 times, he said: “Not gonna lie you’re a bit of a joke but that dress in the last photo is not doing you any favours. Hope this helps,” followed by the thumbs up emoji.
When Ms Chippendale quite reasonably asked why he felt the need to comment on it and why he thought his opinion mattered, the Tinder user responded:
“Literally had to tell you else I wouldn’t of slept [sic]. It’s awful you not reckon? Charity shop job!”
The Tinder user then proceeded to tell her to “grow up” and “shop somewhere decent”.
The pink lace midi-dress in the picture the user is currently on sale via Asos. The online retailer caught wind of the interaction and replied to Ms Chippendale's original tweet saying: “Here’s to finding our perfect match. Thea babe, let's talk. Check your DMs…”
It seems they did in fact manage to talk, as Ms Chippendale can now be seen modelling the outfit on the Asos website.
The brand tweeted the new listing with her picture in it saying: "Swipe right to see who had the last laugh…"
Speaking to the BBC, Ms Chippendale said she was “absolutely gobsmacked” by this turn of events.
"I am still very in a state of shock this is all happening, purely from someone just being horrible to me,” she continued.
"I can't believe something so negative has turned into something so positive."
Other people were thrilled to see her showing off the dress her Tinder match seemed so offended by.
Blogger Em Sheldon replied to the tweet saying: "OMG ASOS I love you".
Another Twitter user called Hannah Elizabeth said: "She literally looks like a goddess in that dress. Men know nothing".
Alice Prowse pointed out that the inclusion was helpful for customers, tweeting that "actually, it's amazing to see what the dress looks like on a real woman in a real setting. I wouldn't have bought the dress based on the original pictures but seeing Thea's picture I want it!!"
London-based Asos, which specialises in fast fashion for young people, grew sales by more than a fifth in the UK and internationally last year, and has delivered 20 per cent increases for three years in a row.
The brand's main Twitter account has more than one million followers, while its Instagram account has 9.3 million.
Asos has harnessed the power of social media in the past with successful campaigns such as #AsSeenOnMe, a hashtag which encourages customers to tag pictures of themselves wearing items bought on Asos.