'Puma x Sainsbury's'
A £70 Puma jacket is being mocked online for looking remarkably similar to the uniform worn by Sainsbury's staff members.
Available on online retailer ASOS, the orange and maroon zip-up looks almost identical to the fleeces worn by the supermarket staff members, and some on social media find the resemblance hysterical.
Some have even suggested that the similarities are so obvious that the sportswear brand must have collaborated with the supermarket.
One post on Twitter asked, “Why would you wanna pay £70 to look like you’re scanning groceries at Sainsbury’s?” and went viral, receiving over 35,000 likes.
But despite the amusing similarity, the hoodie is actually quite popular. It has sold out in multiple sizes - prompting past and current Sainsbury’s employees to offer their uniforms up for sale on Twitter.
One Sainsbury’s employee tweeted, “Always said my Sainos fleece was top quality.”
Seeing the opportunity to make some extra cash, Sainsbury’s employees were offering their uniforms for the bargain price of £40, a deal compared to Puma’s price.
This isn't the first time high-fashion clothing has resembled a uniform.
The Sainsbury’s x Puma incident is just one of many instances fashion has taken influence from seemingly mundane items, evidenced by the DHL tee mania and the Ikea-like tote.
First spotted on a Paris Catwalk, Vetements' DHL t-shirts sold out despite the hefty £185 ($247) price tag.
The shirts became so popular fashion influencers even turned to the official DHL website for the tees.
And earlier this year, Balenciaga debuted a £1,600 ($2,145) tote that sported an uncanny resemblance to the 40p (99 cent) blue plastic Ikea tote - prompting Ikea to respond that they were flattered by the resemblance.
So who wore it better?