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Ryan Reynolds spoofs 'sexist' Peloton ad with new gin commercial

'Peloton Wife' raises a toast to new beginnings in new advert

Chelsea Ritschel

New York

Saturday 07 December 2019 17:21 GMT

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Ryan Reynolds spoofs Peloton advert with commercial for Aviation gin

The woman who starred in the controversial Peloton ad that went viral this week has been cast in a new role for Ryan Reynolds’ gin brand.

On Friday, Reynolds tweeted the new commercial for Aviation Gin with the caption: “Exercise bike not included.”

In the Peloton ad, which has been deemed “sexist” and “misogynistic”, a woman documents her year-long fitness journey after she is given a stationary exercise bike by her husband for Christmas.

The clip ends with the actress thanking her husband for the gift. “A year ago, I didn’t realise how much this would change me,” she says at one point.

In the new advert, the same actress who played the grateful wife has exchanged the Peloton bike for gin martinis, which is she drinking alongside two friends in a bar.

After staring hauntingly into the camera for a few moments as her friends look on concerned, the woman says: “This gin is really smooth.”

“You’re safe here,” her friend tells her, before the Peloton actress, Monica Ruiz, proposes a toast to “new beginnings” before downing her entire cocktail.

Peloton bike commercial:'The Gift That Gives Back'

The ad concludes with one of the friends saying: “You look great by the way.”

Unlike the reaction to the Peloton advert, the social media reception to the gin commercial has been overwhelmingly positive.

“Wow, this is marketing genius at work,” one person wrote on Twitter.

Another said: “Quite possibly the best response to a messed up commercial ever.”

Following the backlash over the Peloton advert, Sean Hunter, the actor who played the husband, addressed the controversy.

The actors fighting against sexism in Hollywood

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1/12The actors fighting against sexism in Hollywood

The actors fighting against sexism in Hollywood

Anne Hathaway

The 32-year-old actress said she has already experiences job rejections because of her age. “Now I'm in my early thirties and I'm like, 'Why did that 24-year-old get that part? I was that 24-year-old once. I can't be upset about it, it's the way things are,” she told Glamour.

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The actors fighting against sexism in Hollywood

Helen Mirren

On news that Maggie Gyllenhaal had been turned down for being ‘too old’, aged 37, to play a 55-year-old man’s partner: “It’s f***ing outrageous. It’s ridiculous. Honestly, it’s so annoying. And ’twas ever thus. We all watched James Bond as he got more and more geriatric, and his girlfriends got younger and younger. It’s so annoying.”

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The actors fighting against sexism in Hollywood

Maggie Gyllenhaal

Gyllenhaal revealed she was told by a Hollywood producer that she was too old, aged 37, to play the love interest of a 55-year-old man. “It was astonishing to me. It made me feel bad, and then it made feel angry, and then it made me laugh,” she said at the time.

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The actors fighting against sexism in Hollywood

Meryl Streep

Meryl Streep has helped fund an all-female screenwriters group called The Writer’s Lab to encourage more women to pen Hollywood scripts. She previously told Vogue in 2011: “Once women pass childbearing age they could only be seen as grotesque on some level.”

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The actors fighting against sexism in Hollywood

Emma Thompson

The actress said she thought Hollywood is “still completely s***” when it comes to treating women equally to men. ““When I was younger, I really did think we were on our way to a better world. And when I look at it now, it is in a worse state than I have known it, particularly for women, and I find that very disturbing and sad.”

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The actors fighting against sexism in Hollywood

Elizabeth Banks

Banks said she was driven from acting to directing due to the lack of roles for older women in Hollywood. “"[Industry sexism] drove me to direct for sure. I definitely was feeling that I was unfulfilled and a little bit bored by the things that were coming across my desk. I mean look at Gwyneth Paltrow who has her Oscar [for Shakespeare in Love] and played fifth banana to Iron Man,” she told Deadline.

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The actors fighting against sexism in Hollywood

Viola Davis

“I had never seen a 49-year-old, dark-skinned woman who is not a size 2 be a sexualised role in TV or film. I'm a sexual woman, but nothing in my career has ever identified me as a sexualised woman. I was the prototype of the ‘mommified’ role,” she told The Hollywood Reporter.

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The actors fighting against sexism in Hollywood

Liv Tyler

The Lord of the Rings actress said she only get cast in roles where she is treated as a “second class citizen” at the age of 38. “When you’re in your teens or twenties, there is an abundance of ingenue parts which are exciting to play. But at [my age], you’re usually the wife or the girlfriend - a sort of second-class citizen. There are more interesting roles for women when they get a bit older,” she told More magazine.

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The actors fighting against sexism in Hollywood

Cate Blanchett

The actress famously called out sexism on the red carpet at the 2014 Screen Actors Guild Awards. When a camera operator scanned her up and down, she said: “Do you do this to the guys?” In her Oscar acceptance speech for Blue Jasmine, she reminded the film industry that movies with leading women can still be successful. “And thank you to... those of us in the industry who are still foolishly clinging to the idea that female films, with women at the centre, are niche experiences. They are not -- audiences want to see them and, in fact, they earn money. The world is round, people.”

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The actors fighting against sexism in Hollywood

Ellen Page

Asked if she had ever encountered sexism in Hollywood, Page told The Guardian: ‘Oh my God, yeah! It's constant! It's how you're treated, it's how you're looked at, how you're expected to look in a photoshoot, it's how you're expected to shut up and not have an opinion, it's how you... If you're a girl and you don't fit the very specific vision of what a girl should be, which is always from a man's perspective, then you're a little bit at a loss.”

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The actors fighting against sexism in Hollywood

Zoe Saldana

The actress says she refuses roles where she has to play the generic girlfriend, wife or sexy bombshell. "It's very hard being a woman in a man's world, and I recognised it was a man's world even when I was a kid. It's an inequality and injustice that drove me crazy, and which I always spoke out against — and I've always been outspoken,” she told Manhattan magazine.

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The actors fighting against sexism in Hollywood

Charlize Theron

The actress spoke to ELLE about negotiating equal pay for the Snow White and the Huntsman sequel: "This is a good time for us to bring this to a place of fairness, and girls need to know that being a feminist is a good thing. It doesn't mean that you hate men. It means equal rights. If you're doing the same job, you should be compensated and treated in the same way."

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"People turned down a pretty dark path and it turned into a nasty thing," he told Good Morning America on Friday. "Once something goes viral, and it turns negative, people jump on that negative bandwagon and start to create any dialogue they want... My image is being associated with sexism, with the patriarchy, with abuse, with these words that I am seeing people write about me - that’s not who I am."

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