The premium phone only gets a special case, not a new colour
Apple has unveiled a new colour for the iPhone 8.
The red colour – which will also come to the Plus-sized version of the phone – is part of Apple's work to combat HIV and Aids. It follows a similar version of the iPhone 7, and comes almost exactly a year after that update.
The new version looks almost exactly the same, since the iPhone 8 largely resembles its predecessor. But it does have one minor but important change: the bezels around the screen, which was white on last year's model, has now been changed to black.
Apple's premium iPhone X did not get an update. That only comes in two colours, silver and black, with Apple keeping the more unusual colours for the iPhone 8.
But it did announce that it will release a red leather folio for the X, which is also part of the Product Red programme.
Together, all the new releases are part of Apple's long collaboration with that campaign, which gives funding to HIV and Aids programmes around the world. The company has made red versions of many of its products, and most of its first-party accessories.
“This special edition (PRODUCT)RED iPhone features a stunning red and black colour combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS,” said Greg Joswiak, Apple’s vice president of Product Marketing.
“iPhone 8 and iPhone 8 Plus improve on everything we love about iPhone, including Retina HD displays that are more beautiful than ever, the most powerful and smartest chip ever in a smartphone with the A11 Bionic and more advanced cameras for unbelievable photos and videos. We are proud to support (RED) with this bold new iPhone and hope customers think it is as special as we do.”
The new iPhone and the new case sell for the same price as the non-red versions of the same product. That is $99 for the case, or the same in pounds, and the phone starts at $699.