Apple event - as it happened: iPhone 11 details revealed, as new Apple Watch and TV streaming service unveiled
Apple held the biggest event of the year, during which it revealed a whole host of its most premium products.
The company unveiled not one but three iPhones, all with upgraded cameras and a variety of new colours. They are called the iPhone 11, the iPhone 11 Pro and iPhone 11 Pro Max, making them the first handset to finally get the "Pro" name that is present across Apple's line.
But the iPhone wasn't the only new device, with updates to the Apple Watch, its variety of online streaming services, and other products also revealed during the event.
Apple is about to hold its biggest event of the year and the iPhone isn't going to be the most interesting momentApple could give some major hints about the future of the company – but they won't be in the handset
Apple can’t rest on its laurels; its business success depends on it.A lack of 5G support in the new iPhone won’t surprise anyone, though it will still disappoint operators looking for 5G devices to help them drive traffic to new 5G networks. At the same time, new features that are expected – improved camera functionality, improved processor, upgrade to Wi-Fi 6 – may all seem incremental rather than revolutionary, particularly if the product line and form factor line-ups remain relatively constant. In reality, form factor (and pricing) diversity, combined with a compelling case for customers to upgrade, is an important strategy for keeping the iPhone relevant for a broad set of smartphone users, while keeping sales robust. And as services continue to grow as a revenue source for Apple, it’s increasingly important for Apple to get iPhones into the hands of consumers.
Every once in a while, a revolutionary product comes along that changes everything...
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