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After weeks of speculation, Greggs has finally announced the launch of its vegan steak bake, which is available in some stores from today.
The bakery chain’s latest plant-based offering is intended to mimic a classic steak bake and is made using 96 layers of puff pastry, diced onions, a gravy filling and Quorn pieces instead of meat.
Greggs has said the vegan steak bake has been in development for months, with the company recruiting a panel of vegan and non-vegan taste testers to work on getting the flavour right.
The baked good costs £1.55 and will initially be rolled out across 1,300 shops from 2 January before expanding to a further 700 shops on 16 January.
Greggs has launched a vegan steak bake finder to help fans track down the closest store to them.
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The company has been teasing its fans about the vegan steak bake for weeks on social media, recently releasing a short video with the tagline: "Believe the hype…Greggs x Vegan…dropping January 2020.”
At the time, news that Greggs would be releasing a vegan sausage roll prompted both excitement and outrage, with Piers Morgan among its most famous critics.
Commenting on the vegan steak bake, Roger Whiteside, chief executive of Greggs, said: “Our vegan sausage roll launch was a huge success and we’ve been working tirelessly to expand our vegan friendly offering and provide more delicious savoury food-on-the-go options for people looking to reduce their meat intake.”
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