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Veganism is on the rise, with the trend having quadrupled in popularity over the last four years .
In fact, there are now more than half a million plant-based diners in the UK alone.
Despite more and more people electing to adopt a vegan lifestyle, a new survey has revealed that the concept is still baffling many meat-eaters.
So much so, that a surprising number of Brits believe both eggs and goat's milk are suitable for vegans.
The study, which was conducted by meal kit company HelloFresh , quizzed 2,004 UK adults about where their food comes from.
Celebrity Vegans: From Beyoncé to Natalie PortmanShow all 13 1 /13Celebrity Vegans: From Beyoncé to Natalie Portman Celebrity Vegans: From Beyoncé to Natalie Portman Miley Cyrus The pop singer is a passionate animal rights advocate, telling Vanity Fair in 2019 that her diet also reflects her fashion choices: "I’m challenging the system more than ever. Choosing to live as a sustainable vegan activist means wearing more vintage (less waste; loving pieces for longer), playing with the newest eco-materials and technology, and making custom vegan pieces with some of my favorite designers."
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Celebrity Vegans: From Beyoncé to Natalie Portman Alicia Silverstone The Clueless star went vegan shortly after wrapping the hit 1990s film and has been a passionate campaigner for animal rights since. Speaking in a video for Compassionate Meals in 2017, she said: "Knowing the truth about where our food comes from is just so disturbing to me. Once you see it, there’s no way to go back from that for me."
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Celebrity Vegans: From Beyoncé to Natalie Portman Simon Cowell The music mogul revealed in a recent interview with The Sun that he decided to give up animal products earlier this year "on a whim", adding that he feels much better as a result.
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Celebrity Vegans: From Beyoncé to Natalie Portman Venus Williams "I started for health reasons," Williams told Health in 2019. "I was diagnosed with an autoimmune disease, and I wanted to maintain my performance on the court. Once I started I fell in love with the concept of fueling your body in the best way possible. Not only does it help me on the court, but I feel like I’m doing the right thing for me."
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Celebrity Vegans: From Beyoncé to Natalie Portman Natalie Portman The American-Israeli actor decided to go vegan eight years ago after learning more about the environmental consequences of eating animal products. Speaking at an Environmental Media Awards benefit, 2017, she said: "Factory farming is responsible for most of the air, water, and land pollution - that disproportionately affects our poor communities as well. So we get to make decisions three times a day, what we do with our planet, and you can make a difference by even once a day or once a week choosing not to eat animals or animal products."
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Celebrity Vegans: From Beyoncé to Natalie Portman Beyoncé While she chooses to refer to herself as plant-based as opposed to vegan, the 'Halo' singer underwent a 22-day vegan challenge with husband Jay-Z in 2013 and is believed to have maintained the diet ever since. Writing in the foreword of The Greenprint: Plant-Based Diet, Best Body, Better World by Marco Borges, the couple say: "We used to think of health as a diet – some worked for us, some didn’t. Once we looked at health as the truth, instead of a diet, it became a mission for us to share that truth and lifestyle with as many people as possible."
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Celebrity Vegans: From Beyoncé to Natalie Portman David Haye The British boxer extolled the virtues of veganism in an interview with The Daily Telegraph in 2016: "A lot of the meat that people eat has been genetically modified, or if it hasn’t then the food the animal’s been fed has been. That’s tough for a human being to process, so cutting it out made me feel immediately better and stronger than ever."
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Celebrity Vegans: From Beyoncé to Natalie Portman Ariana Grande The 'Dangerous Woman' singer announced she was going vegan in November 2018. Speaking to The Daily Mirror in a recent interview, she explained: "A lot of the meat that people eat has been genetically modified, or if it hasn’t then the food the animal’s been fed has been. That’s tough for a human being to process, so cutting it out made me feel immediately better and stronger than ever."
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Celebrity Vegans: From Beyoncé to Natalie Portman Ellie Goulding The British singer has been toying with veganism for a while, having been a vegetarian for seven years. Speaking to The Cut in 2018, she revealed that she will "never eat fish or meat again" and eats a predominantly vegan diet.
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Celebrity Vegans: From Beyoncé to Natalie Portman Mike Tyson The former heavyweight boxing champion revealed he had become vegan in 2010. "I wish I was born this way," he told Fox News in 2011. "When you find out about the processed stuff you have been eating. I wonder why I was crazy all those years."
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Celebrity Vegans: From Beyoncé to Natalie Portman Jessica Chastain The Zero Dark Thirty star decided to go vegan roughly 13 years ago because of low energy. Speaking to W Magazine in 2017, she clarified: "being vegan was not anything I ever wanted to be. I just really was listening to what my body was telling me."
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Celebrity Vegans: From Beyoncé to Natalie Portman Rooney Mara Mara has been vegan for eight years, telling Harper's Bazaar in 2018 "it’s better for your health and the environment.”
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Celebrity Vegans: From Beyoncé to Natalie Portman Kim Kardashian Reality star Kim Kardashian West revealed that she has started eating a plant-based diet on Instagram in April 2019. Sharing two photographs of vegan dishes on her Instagram story, the 38-year-old wrote: “I am eating all plant-based when I am at home.”
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The participants were asked a series of questions about which products they believed were vegan and had to indicate correct descriptions of certain foods from a list of options.
The results showed that one in five (20 per cent) Brits thought eggs were vegan.
Similarly, 22 per cent thought the same of goat's milk, just because it didn’t come from cows.
The results also showed that one in 10 (10 per cent) adults were under the impression that tofu is a type of mushroom, while a fifth (22 per cent) mistakenly thought veal comes from a deer – rather than a calf.
Furthermore, 11 per cent of those asked said they thought tea was grown in the UK, despite most of it being shipped from Asia , and 4.2 per cent thought bacon came from cows.
The study also found that half of those asked would struggle to cook basic meals like smashed avocado on toast, lasagne or a basic curry .
Similarly, 22 per cent said they were unable to prepare a traditional Sunday roast – with 10 per cent of those adding that they had no intention of learning.
Andre Dupin, head chef at HelloFresh UK said: “It's surprising to see that some of the most popular foods, as well as things that Brits have always held dear to them, like chicken tikka masala, are difficult for people to cook from scratch - we found that 61 per cent of Brits didn’t know how to cook this national favourite.”
Last month, a study, which was commissioned by the British Takeaway Campaign (BTC), found that orders of vegan takeaway food in the UK have more than quadruple d over a two-year period.
The researchers stated that vegan takeaway orders increased in the UK by 388 per cent from 2016 to 2018.
Furthermore, orders of vegetarian food increased by 136 per cent.
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