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A Japanese toaster that costs £215 and makes just one slice at a time has divided opinion online.
The gadget, which is otherwise known as a “Bread Oven”, was designed by Mitsubishi Electric Corp and launched in Japan just last month.
The toaster retails for around 29,000 to 30,000 yen (£215) and, while that might sound expensive, its creators insist that the technology behind the oven makes it well worth every penny.
“We wanted to focus on the single slice, and treat it with respect,” Akihiro Iwahara, who is in charge of technical development at Mitsubishi Electric's home-appliances division told Bloomberg
“Our technology and know-how from rice cookers helped us come up with a way to trap and seal moisture.”
Show all 20 1 /20The 20 best food scenes in film The 20 best food scenes in film Lady & the Tramp Who would have guessed one of the most romantic scenes in cinema would involve two dogs eating scraps in an alleyway? And, yet, the iconic spaghetti kiss from Disney’s 1955 animated film has been oft imitated but never surpassed, as the two pups indulge in an Italian delicacy, all soundtracked to Sonny Burke and Peggy Lee’s “Bella Notte”. And, as Tramp proves, there’s no greater act of chivalry than offering your date the last meatball…
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The 20 best food scenes in film Babette's Feast Gabriel Axel’s Oscar-winning 1987 Danish film is a visual treat for any self-confessed gourmand. The story sees two pious Protestant sisters offer refuge to a French woman fleeing the political tumult in Paris after the collapse of the Second Empire in 1871. They agree to hire her as a housekeeper, discovering later that she’s the former chef of one of Paris’s best restaurants. When she wins the lottery, she uses the funds to whip a meal to remember for her kindly hosts.
The 20 best food scenes in film Hook All the very best chefs know that a dash of pure imagination is key to creating a true culinary wonder. It’s a lesson well-taught in Steven Spielberg’s 1991 classic, Hook, as a grown-up Peter Pan (Robin Williams) looks on in disbelief as the Lost Boys tuck into what appears to be nothing at all. It’s only when he truly believes that he can see the brightly colour feast laid out before him. And what childish feast would be complete without an old fashioned food fight?
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The 20 best food scenes in film Breakfast at Tiffany's Sure, the 1961 film’s title may be a little misleading. Its protagonist, Holly Golightly (Audrey Hepburn), in reality only has breakfast outside of Tiffany’s, popping out of a cab in the early morning light to peer into the jewelry shop window, all while enjoying a pastry and some coffee in a paper. The moment has still remained the peak of glamour, decades later, so who cares if it’s all a little white lie?
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The 20 best food scenes in film The Godfather It’s a classic scene that proves to be surprisingly instructional. Francis Ford Coppola’s 1972 film has a full-blown recipe tucked within its elegant drama, as Vito Corleone’s close associate, Peter Clemenza (Richard Castellano), offers his version of the perfect pasta sauce. As he explains: “You start out with a little bit of oil. Then you fry some garlic. Then you throw in some tomatoes, tomato paste, you fry it; you make sure it doesn't stick. You get it to a boil; you shove in all your sausage and your meatballs. And a little bit of wine, and a little bit of sugar—that's my trick."
Rex Features
The 20 best food scenes in film Willy Wonka and the Chocolate Factory Although the 1971 musical is, as a whole, a sugary delight, it’s hardest to resist the temptation of Willy Wonka’s Fizzy Lifting Drinks, a soda described as so bubbly that it lifts anyone who drinks it right off the ground. It’s no wonder that it was the one stop on the tour that ended up tempting the pure-hearted Charlie Bucket (Peter Ostrum) and his grandfather (Jack Albertson). Now, the real question is: does it come in different flavours?
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The 20 best food scenes in film Eat Pray Love For anyone who considers pizza to be the true love of their life, Ryan Murphy’s 2010 romcom is a perfect cinematic match. It’s hard not to relate to the moment Liz Gilbert (Julia Roberts) bites into a piece of authentic Italian pizza, during the Naples stop on her global adventure of self-discovery, and declares: “I’m in love. I’m in a relationship with my pizza.”
Rex Features
The 20 best food scenes in film Beauty & the Beast Although we might not fully be convinced that the grey stuff is delicious, the “dinner and show” approach to Lumiere (Jerry Orbach)’s hospitality is something we could certainly get used to. In Disney’s 1991 animation, Belle (Paige O'Hara) is presented with a whole cavalcade of sumptuous dishes: including beef ragout, cheese souffle, pie and pudding "en flambe". And there’s a sage piece of advice to go with it all, too: “If you're stressed, it's fine dining we suggest!” Indeed.
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The 20 best food scenes in film Steel Magnolias While there’s been a growing fad of ambitious, unusually themed cakes – you need only look at the success of the TLC reality series Cake Boss – there are few cinematic cakes that quite stick in the memory like Jackson (Dylan McDermott)’s armadillo-shaped groom cake from 1989 comedy-drama Steel Magnolias, a spin on the tradition from the American South of having another cake separate to the main wedding cake. And did we mention that it’s red velvet on the inside?
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The 20 best food scenes in film Marie Antoinette When it came to director Sofia Coppola conjuring the ultimate image of decadence for her 2006 biopic on the French queen, there was no more perfect treat than Ladurée’s famous macarons. Delicate and pastel-toned, the meringue-based confection has long been the speciality of the French bakery, first established in 1862. A new flavour was even created in honour of the film, with the Marie Antoinette offering a combination of rose and anise flavours.
Columbia Pictures
The 20 best food scenes in film The Hundred Foot Journey Food is often regarded as one of the best ways to understand a culture, and The Hundred-Foot Journey is wonderful for showing the efforts the talented, self-taught novice Hassan (Manish Dayal) goes to in order to comprehend that. During a picnic he reveals he has mastered the five “mother sauces” of French cuisine, and the delicate tasting process that follows demonstrates just how important food is to France.
The 20 best food scenes in film Goodfellas “In prison, dinner was always a big thing.” So much so that the Wise Guys ate better than most people on the outside. “Beyond the Sea” plays in the background as the gangsters prepare their meal: Garlic sliced so thin with a razor blade that it would “liquefy in the pan with just a little oil”, meatballs in a tomato sauce that’s “a little too oniony”, steak cooked medium rare, iced lobsters, prosciutto, salami, cheese, red wine and good Scotch. Maybe crime does pay after all.
The 20 best food scenes in film Chocolat There are few pleasures in life more fulfilling than that of cooking for others. In Chocolat – based on the book by Joanne Harris – a slow-motion scene where dinner party guests tuck into the feast created by expert chocolatier Vianne Rocher (Juliette Binoche) is full of warmth and laughter.
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The 20 best food scenes in film Pulp Fiction In a world where people seem more than happy to fork out £15 for some mushy avocado on toast, $5 for a milkshake doesn’t seem too unreasonable. Vincent Vega (John Travolta) takes his boss’ wife Mia (Uma Thurman) out to Jack Rabbit Slim’s for a burger, where she decides she wants the “$5 dollar shake”. “You don’t put bourbon in it or nothing?” a bewildered Vincent asks the waiter. When it arrives, Mia takes a long sip: “Yummy.” “I gotta know what a $5 shake tastes like,” Vincent says. He takes a sip. Then another. “Goddamn, that’s a pretty f***ing good milkshake.”
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The 20 best food scenes in film Julie & Julia Nora Ephron’s feature film based on the intertwining stories of chef Julia Child and Julie Powell, the blogger who rose to fame after documenting her pledge to cook all 524 recipes in Child’s cookbook, is all about the joy one can find in food. It is some of the earlier scenes that capture this best, like when Julia (Meryl Streep) and her husband Paul (Stanley Tucci) arrive in Paris and stop at a French restaurant, where Julia is served a sizzling platter of sole. It looked so mouth-watering in the final edit that Ephron “wanted to call up Martin Scorcese and say, ‘you’ve never shot a fish like that before’”.
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The 20 best food scenes in film Ratatouille Fearsome critic Anton Ego takes a bite of ratatouille and is transported back to his childhood, where it was a favourite comfort food, in the best scene from Pixar’s wonderful animated film. The detail is superb, from the process of Remy the rat preparing the dish to the moment Ego’s pen falls to the ground as he remembers the power of a favourite meal in evoking memories we thought were lost.
YouTube screengrab / Jeugos para ninos / Disney Pixar
The 20 best food scenes in film Spinal Tap “I don’t want this, I want large bread… but I can rise above it, I’m a professional.” The miniature bread catastrophe is a beautiful parody on every self-absorbed rock star to have kicked off over something as ludicrous as the food they’re served backstage. Guitarist Nigel Tufnell sits next to a tray of sandwiches looking baffled as his manager walks over. "Look," he says, picking up a sandwich. "This, this miniature bread. It's like... I've been working with this now for about half an hour. I can't figure it out. Let's say I want a bite, right, you've got this..." "Why do you keep folding it?" Ian asks. Nigel looks down at the broken bits of bread, then tries again: "This. I don't want this." He throws the sandwich to the ground, disgusted. "I want large bread!"
Embassy Pictures
The 20 best food scenes in film The Help After all the trauma she has been through – at the hands of her abusive husband and a racist ex-employer – Minny (Octavia Spencer) arrives at her employer Celia Foote to find a beautiful dinner cooked for her as a thank you for everything she has done for Celia and her husband. You see the care that has gone into it as Celia lays everything out on the table, from a “mile high meringue” to the fried chicken Minny taught her how to make. “That table of food gave Minny the strength she needed,” the narration explains. “She took her babies out from under Leroy and never went back.”
AP Photo/Disney DreamWorks II, Dale Robinette
The 20 best food scenes in film Five Easy Pieces Robert Dupea (Jack Nicholson) just wants some toast to go with his omelette, but the waitress is stubbornly sticking to the diner’s “no substitutions” rule. “I’ll make it as easy for you as I can,” goes the famous order. “I’d like an omelette, plain, and a chicken salad sandwich on wheat toast. No mayonnaise, no butter, no lettuce… and hold the chicken.”
Columbia Pictures
The 20 best food scenes in film Big Night It was a scene that helped propel a revolution in American dining. Il Timpano, a dish inspired by the notoriously tricky-to-make Italian meal, is the star of a moment in Big Night where chef brothers Primo (Tony Shalhoub) and Secondo (Stanley Tucci) prepares it as the centrepiece for a feast attended by their rival, Pascal. “Goddamit, I should kill you,” he screams, throwing his fork down after tasting Il Timpano. “This is so f***ing good, I should kill you.”
So, how does it work?
Unlike most conventional toasters, Mitsubishi’s version seals a single slice of bread inside a metal box and transfers heat through two metal plates that reach temperatures as high as 260C.
What’s more, it can also be used to make an array of variations on traditional toast, such a French toast, croque madame and cheese toasties.
“Given Japanese tastes, there are a lot of people looking for a refined and delicate experience,” explained Hiroaki Higuchi, general manager for marketing at Mitsubishi Electric’s home-appliance unit.
“We're not asking customers to get rid of their toasters, but to enjoy this as an entirely different category.”
The high-tech toaster has divided opinion on Twitter with some saying they would love to own one.
“To be fair this s*** look good. Like hella soft but crispy at the same time [sic],” one person wrote.
Another person added: “Meh. I'm definitely not feeling the $270 price tag BUT I bet it could make one kickass delicious Grilled Cheese sandwich though.”
While a third commented: “This would make some divine French Toast.”
However, not everyone has been convinced, with some people saying the gadget seems like a waste of money.
“No one’s interested at this price,” one person commented.
Another added: “This is made for single people or childless couples only. Imagine trying to toast one piece of bread at a time with a bunch of kids yelling for their breakfast.”
A third person wrote: “Oh hell no I wouldn’t pay that much for perfect toast!!”
Others suggested that people could get similar results if they used a frying pan, negating the need to spend so much money on the Bread Oven.
“1. Heat pan (butter if desired) 2. Place bread on pan 3. Cover bread with pot lid. Boom. Moisture sealed toast,” one person wrote on Twitter.
“As you see fit, feel free to forward any portion of your $270 savings my way. Thanks in advance.”
Another person agreed, adding: “Butter the bread. Place in any hot skillet with a medium flame. Enjoy golden brown toast like 7 minutes thereafter without said gadget."
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