If you’ve ever found yourself weeping at the McDonald’s counter having learned that you’ve just missed the food chain’s breakfast service, it’s time to dry those tears.
McDonald’s has just announced that it has decided to extend its breakfast deadline from 10.30am to 11am.
From Wednesday 12 June, seven of the fast food chain’s UK restaurants will trial the extended service for six weeks to find out whether Britons really are in need of a McMuffin post 10.30am.
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However, hungry McDonald’s customers may have to travel far to get their hands on a bacon roll as the chosen restaurants trialling the new scheme are based in Portsmouth and the Isle of Wight.
If the scheme proves successful, the company says it will roll out the later breakfast service nationwide. The current 10.30am cut-off point has been in place for nearly 25 years.
While the decision may excite some fans of the chain’s breakfast options, it may cause umbrage for others.
Currently, McDonald’s starts serving lunch at 10.30am which means fans of the Big Mac will have to wait another 30 minutes to get their hands on the company’s statement burger if the extended breakfast becomes a permanent fixture.
Meanwhile, those who use Uber Eats to get their McDonald’s breakfasts will have until 10.45am to place an order from the chain’s chosen trial locations.
The list of restaurants testing the new extended breakfast service include:
Commercial Road, Portsmouth
Isle of Wight
IoW – Brading Road
Ocean Retail Park, Portsmouth
Fratton Park, Portsmouth
North Harbour, Portsmouth
News of the new breakfast times comes weeks after McDonald’s and the official US Embassy in Vienna teamed up to grant permission for the food chain restaurants to offer consular support to US citizens who are unable to dial the embassy’s phone number.
According to a post on embassy’s Facebook page, from 15 May American visitors would be able to enter a McDonald's to "report a lost or stolen passport" or simply "to seek travel assistance".
McDonald’s staff are also permitted to offer assist those in “distress” in making “contact with the US embassy for consular services.