Cadbury relaunches white Creme Egg hunt with £10,000 prize
The chase is on!
Now that Christmas and New Year’s Eve are both over, it can be all too easy to let the January blues take hold.
What can there possibly be to look forward this month? The dropping winter temperatures? The prospect of having to get back into work mode after spending days lounging on the sofa wearing a festive onesie?
Luckily for chocolate-loving Brits in need of some excitement, the highly anticipated Cadbury white Creme Egg hunt has returned for a second consecutive year in the lead up to Easter and a mouth-watering £10,000 prize is up for grabs for a few lucky winners.
This year, the brand has raised the stakes by releasing 783 white Creme Eggs in retailers including Sainsbury’s, Tesco, Co-op, Morrisons, Asda, One Stop, Marks & Spencer and independent retailers.
If you thought that sourcing a winning white Creme Egg in the confectionery aisle was going to be an easy task, you’d better think again.
The limited-edition Creme Eggs will be encased in the normal Creme Egg wrapping, and so difficult to discern from the typical milk chocolate confectionery item.
There are a total of eight white Creme Eggs worth £10,000 to be won from the participating retailers.
The other cash prizes up for grabs are worth £50, £100 and £1,000.
The promotion began on New Year's Day and will continue until 21 April 2019.
If you find a winning white Creme Egg, you need to call the phone number printed on the voucher inside the chocolate's foil wrapping.
There will also be a unique code printed on the wrapping, which you'll need to use to verify whether or not you've won.
Cadbury advises keeping the voucher and the foil wrapping safe until it's passed the company's verification process.
In a new twist, Cadbury is also going to be hiding several white Creme Eggs in adverts, on social media and on websites from 14 January.
If you spot any of these concealed white Creme Eggs, you may be in line to win a cash prize if you take a photo of it and upload it to huntthewhitecremeegg.com.
Once your picture has been uploaded, the website will reveal whether or not it's white chocolate under the wrapping and if it's won you a cash prize.
All claims need to be made before 5pm on 21 May 2019. If a claim is made after the deadline, it won't be counted.
A single Creme Egg costs 58p, a pack of five costs £2.85 and a pack of 12 costs £6.68.
While it may be difficult to determine whether or not a Creme Egg is white or milk chocolate, there is a sneaky tactic that you can try to get ahead of the competition.
Following the launch of the chocolate egg hunt last year, a spokesperson for Cadbury explained to The Independent that all you need to do is take a peek at the nutritional information on the outside of the wrapping.
"All white Cadbury Creme Eggs, whilst wrapped in the same iconic packaging as the classic Creme Egg, will contain nutritional information that is specific to the white chocolate variant," they said.
In February 2018, a viral Facebook post illustrated the shocking sugar content of a single Creme Egg, revealing that one contains approximately six teaspoons of sugar.