Shortly before the show kicked off, the Barbadian singer posted a teaser on Instagram, promising that the event would be “bigger and badder” than ever.
Elsewhere on social media, however, content from the new Savage x Fenty collection has been almost non-existent after Rihanna placed all guests at the show on a strict phone ban.
The reason? The entire performance is set to stream exclusively to Amazon Prime Video across 200 countries and territories on Friday 20 September, ensuring it reaches audiences well beyond that of a traditional catwalk.
First look inside Rihanna's Savage x Fenty lingerie show in New York
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Meanwhile, a selection of images from inside the venue reveal the extraordinary fashion showcase that guests experienced, with blinding lights and models standing on top of pillars as they posed like sculptures.
The show opened with Rihanna storming the runway in a black lace unitard, while there were also a host of musical performances from Halsey, A$AP Ferg and DJ Khaled.
Actors, dancers, and models made up the majority of year’s runway stars, including 21 Savage, the Hadid sisters, Cara Delevingne, Joan Smalls, Alek Wek, and Laverne Cox making an appearance.
The show had been cast to reflect the inclusivity of the collection which boasts a broad size range, running from 32A to 42H in bras and XS-3X for briefs.
The collection featured everything from lace bralettes and satin negligee dresses to silky gowns and body suits.
In a press release, Rihanna explained her thought process behind the line, stating: “We want to make people look good and feel good. We want you to feel sexy and have fun doing it.”
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