Rachel Brosnahan unveiled as new face of late aunt Kate Spade’s label
The Marvelous Mrs Maisel star describes the campaign as a celebration of her aunt’s legacy
The 28-year-old actor is now the face of Frances Valentine, an accessories label Spade launched with her husband in 2016.
In the campaign, the actor poses wearing a selection of vintage-inspired ensembles paired with whimsical bags and shoes in a colourful, flower-filled showroom overlooking Bryant Park in New York City that is covered with the family’s own artwork.
She is also photographed holding the Midge bag, a patent leather handbag that is named after her character in Marvelous Mrs Maisel.
Reflecting on the influence Spade had on her life and work, Brosnahan said: “She found joy in every corner of her life and work and that’s something I will always carry with me.”
She also went on The Today Show on Wednesday to promote the collection and described the campaign as a welcome opportunity to pay tribute to her aunt, who was found dead in her New York apartment at the age of 55.
“When you lose someone you love very much, you spend a lot of time trying to think about how to keep their spirit alive and how they can live on for you.
“This is an opportunity to celebrate her life and her legacy and how much she meant not only to us, but the impact that she’s had on the fashion industry.
“It was a really special experience and the collection is just beautiful.”