The plus size supermodel tells us that her upcoming clothing line won't have "many prints or graphics".
Plus size model and social media influencer Tess Holiday reveals exclusive details about her upcoming clothing line, which is set to fit the needs of women her size.
Since the news of her own range was announced last year, details about the collection have fairly remained top secret, but she has exclusively told The Independent how she wants to |"give her fan base and plus women options that hasn't been available before”.
"I'm so tired of the same prints, styles, and lack of options. I felt now was the time," she explains.
"My line doesn't have many prints or graphics. I wanted to keep it more about the design and aesthetic of the clothing instead of slapping a massive zebra print on a shirt and calling it a day. It's effortless and still very chic, easy to wear."
The year of 2015 was a big one for the Uk size 26 model, appearing on countless billboards, landing modelling jobs for the likes of Benefit Cosmetics, and making history by signing a contract withmajor London-based agency Milk Model Management. It looks like 2016 isn't slowing down - besides her own fashion line, there's also a baby on the way.
The 30-year-old American model highlights this line is one of the "so many amazing things happening", but that "she can't share anything yet".
However, she continues to give a sneak peek on the collection, suggesting she's working in collaboration with a major brand, which shares her same ideals. "None of the companies that approached me felt like a good fit until the most recent one," she says.
Holliday, who looks up to Miss Piggy, Beth Ditto and Jes Baker, explains that launching her own line was something she was "always interested in", but following her popularity at the online shop and fashion platform Depop, she's seen the potential of launching a line that "will appeal to a larger audience of women who feel they haven't been able to find pieces like mine in their size before".
"For me, it’s great to have platforms like Depop that help me reach out to a particular audience and connect with them about my clothing and the kind of pieces they’re looking for," she says.
"Plus women have a lot of money to spend and will choose other brands that offer those options in our sizes."
Further details on launch date and collaboration to be revealed later this year.