Every Christmas brands and retailers release festive-themed campaigns, hoping to tempt us to part with our cash. We've seen the eagerly anticipated films from John Lewis, Sainsbury's and Marks and Spencer. But in recent years the fashion industry has joined the festivities, with many brands releasing their own holiday ads. 

From the star-studded Burberry Christmas campaign, to Mulberry and Coach's humorous festive films, we round up the best (and worst) fashion Christmas ads.

Coach: #GiveCoachOrElse

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What would you do to get into Santa’s highly-secured handbag stocking? If you were naughty enough, you'd probably break into his cosy house in the North Pole, leave him unconscious to access it, just like the woman in this film, who left carrying the covetable Swagger Bag.  (watch above)

Still from Coach Christmas advert 2015

 

Mulberry: #MulberryMiracle

The quintessential luxury British handbag label took on the traditional Nativity scene for its humorous Christmas advert, where the handbag takes the place of Jesus.

 

Harvey Nichols: Avoid Gift Face

The Knightsbridge department store encourages shoppers to avoid what they've dubbed 'gift face' aka. the fake smile you have to put on when pretending to like a present. 

Harrods

The luxury department store released its second animated film featuring the festive mice that simulated to be Harrods' version of Santa's helpers last year, alongside their their leading character, Peter Pumpernickel.

 

Burberry

Recreating the opening scene of Billy Elliot’s original film, the luxury British label gathers a star-studded line-up including Elton John, James Corden, George Ezra and the return of 13-year-old Romeo Beckham for what could possibly be the most star-studded festive fashion campaign. 

 

Net-a-porter and Mr Porter: All for you

The online luxury retailers for women and menswear respectively have joined forces for the first time on a campaign. The festive advert takes a whimsical behind-the-scenes look at their customer service teams.

H&M: #HappyandMerry

Last year the Swedish high-street giant released a merry Christmas campaign featuring duo Lady Gaga and Tony Bennett. This year it was a different story. Starring Katy Perry, the bizarre festive ad sees the pop star playing a “festive fairy”, surrounded by creepy gingerbread men and twerking teddy bears. Overall there’s so much cheesy stuff going on we don’t even know where to start. 

Michael Kors: #JustBecause

Dutch model Nina Agdal sets off on a hunt to find the ultimate Christmas present, and once she starts, she can't stop.

 

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