Burberry has unveiled its debut ad campaign since Riccardo Tisci joined the heritage British brand as chief creative officer in March 2018.

If anyone had any doubts that Tisci would be able to fill the esteemed shoes of his progressive and digitally-savvy predecessor, Christopher Bailey, they will be rendered obsolete with this new campaign, which champions Burberry’s commitment to inclusivity and inimitable style.

The multicultural cast is a mix of established and emerging talents, with models Natalia Vodianova, Irina Shayk and Stella Tennant posing alongside new faces like Fran Summers, 19 and Joe Plunkett, 20.

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Tisci also assembled a multigenerational group of rising fashion photographers, with Colin Dodgson, Peter Langer and Nick Knight among those making their Burberry debut.

As for the clothes themselves, it’s a heady mix of contemporary co-ords stamped with the label’s bold new logo and dynamic animal prints and red hues that offset the monotony of Burberry’s traditional taupe.

Commenting on what inspired the campaign, Tisci explained he wanted to celebrate the brand’s ubiquitous appeal.

“The thing that excites me the most about Burberry is how inclusive it is,” the 44-year-old designer said in a statement.

“It appeals to everyone no matter their age, their social standing, their race, their gender.”

Hence why Tisci recruited far and wide for his inaugural ad campaign.

Summers describes her casting as a “monumental moment” of her career.

“Especially being British and new in this industry,” she said.

“It’s wonderful to be taken under Riccardo’s wing, and an honour to work with a creative genius like him.”

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