Alexandra Shulman to develop TV series about working at British Vogue

The series will be set in the 1990s

(Getty Images)

Former editor-in-chief at British Vogue Alexandra Shulman is developing a TV series inspired by her life working at the esteemed fashion magazine.

Shulman left her role at the title in 2017 after 25 years at the helm and has teamed up with another former Vogue staffer, Fiona Golfar, who was editor-in-large, to write the show, Deadline announced.

The programme is called “Gold Dust Nation” and will be set in the 1990s, when the fashion industry was characterised by grunge, Calvin Klein, the Spice Girls and of course, Kate Moss, who was only just emerging on the scene.

"It's wonderful to have the opportunity to bring to life the realities of the world of fashion publishing in a series that will have total authenticity," Shulman said of her latest endeavour.

"We will be able to showcase the real issues and real stories that occur when you combine huge creativity with human emotions and dilemmas set in a backdrop of the changing times of recent history."

The series will use the publication as a framework for examining some of the most eminent social, cultural and political movements affecting Britain throughout the 1990s, such as Britpop, the ascendence of Tony Blair and New Labour and the rise of digital technology.

It will be produced by Bad Wolf, the company behind Sky’s A Discovery of Witches.

“It’s very exciting to have the opportunity be working with Bad Wolf to bring to life a world we know so well,” Golfar adds.

“At the heart of it our show is about a group of people finding their place in this world of perceived glamour. It is a show about love and loyalty, treachery and creativity, beauty and body image.”

She added that the series will explore whether these values can be upheld in the “highly charged world of fashion magazines”.

Since leaving Vogue, Shulman has been writing for a number of publications, including the Business of Fashion, on pressing topics facing the industry.

In September, she joined the Mail on Sunday as a columnist, extending beyond her fashion expertise by covering topics such as women's rights, parenting and relationships.