If there was ever a time to make some space in your beauty bag this is it because ASOS is about to launch its very own brand of cosmetics.
The popular British online store is well known for its endless supply of trendy and affordable clothing, not to mention its all-encompassing range of cult beauty brands like Nars, Stila and The Ordinary.
But, come 20 September, its offering is about to get a whole lot better. Enter, ASOS Face and Body.
Designed to “empower 20-somethings to confidently be themselves, however they choose to do so”, the collection of 46 vivid shades aims to inspire beauty buffs to use their face and body as a canvas and to experiment and play.
With prices starting at just £5, you can get your hands on everything from highly pigmented liquid lips, vibrant matte lipstick shades, contouring palettes, shimmery eyeshadows, highlighting chubby sticks and bronzers. Even better, the products are all under £10 and completely gender-neutral.
The must-have make-up collection for anyone obsessed with millennial pink, the new range is also encased in seriously Insta-worthy packaging while ASOS says that the make-up shades “reflect versions of who we are and how we’re feeling inside”, from “Overqualified” and “Decisive” to “Current Mood” and “Uncompromising”.
ASOS Face and Body will be available online from 20 September, with additional products launching in January 2018.