Asos mocked for including bizarre plate of food in Instagram photo
'Nice bikini but WTF is she eating?'
On Sunday, the online retailer shared a photo of model Sherrie Silver wearing its rainbow tassel bikini as she sat on a sunbed surrounded by several plates of food.
The retailer posted the image, which has since received more than 26,000 likes, alongside the caption: “Serving us all the summer energy we need”.
While Asos might have been hoping to inspire some of its followers to purchase the two-piece garment with its summer-inspired image, it seems that many of its customers were far too distracted by what was on the model's plate instead.
As she relaxes on the sun lounger, Silver can be seen holding what appears to be a glass of orange juice in one hand and a carrot stick in the other.
Meanwhile, a plate in front of her boasts a concoction of several different dishes including a tomato, noodles, cooked meats, rice and a serving of baked beans.
The photo also features a cup of tea, a bowl of pineapple and what looks like a plate of crepes.
The random assortment of food left many of Asos’ followers confused, with some questioning why there are many different dishes on the plate.
“Nice bikini.... WHAT THE F*** IS SHE EATING?” one person wrote.
Another commented: “Lovely bikini. . . interesting collection of food?!”
A third person added: “Baked beans with a roast potato and a raw carrot with a milky cup of tea, wow.”
Another person joked that the plate of food would make a great addition to popular Facebook page Rate My Plate – an account where people post pictures of their meals to be judged by others – writing: “I think that food could go on rate my plate.”
In response to the comments, Asos issued a light-hearted reply, adding: “Y’all acting like you’ve never been to a hotel buffet before?”
People quickly weighed in on the debate, agreeing that they do exactly the same thing whenever they eat at a buffet.
“Looks like she's just served herself a full plate from a hotel breakfast buffet. Looks normal to me,” one person commented.
Another added: “When the hotel’s all-inclusive and you just put one of everything on your plate.”
This isn’t the first time Asos has been called out for a supposed blunder.
Last month, the online retailer was criticised for using bulldog clips to alter the fit of its clothes on models.
A Twitter user, who goes by the handle @xronnieanna, shared a series of images from the Asos website of a model wearing a £35 navy blue cami dress.
In two of the photos, bulldog clips can be clearly seen cinching the garment at the model’s waist.
“Uhmm @ASOS …think you forgot to edit those clips out,” the caption read.
The tweet received more than 19,000 likes and was flooded with thousands of comments from angry shoppers.