The long-overdue sustainable shopping revolution is finally here

Buying ethical and eco-friendly things won’t save the climate on its own. But we have to do what we can – and it seems we’re stepping up at last

Emma Henderson
Saturday 23 November 2019 00:55 GMT
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Buying reusable and rejecting single-use plastic is no longer the preserve of a conscientious minority
Buying reusable and rejecting single-use plastic is no longer the preserve of a conscientious minority

Sustainability is everywhere. You can’t avoid it in any walk of life, let alone when it comes to consumerism and shopping.

Fast fashion has suffered a backlash, some shops (including the supermarket Iceland) have removed plastic bags entirely, major car manufacturers are investing more and more in electric technology, while single-use plastic is being faded out of the food industry.

The world is talking about sustainability. True, we’re not yet doing enough, but we’re certainly moving in the right direction, especially since Sir David Attenborough really brought home the perils of plastic in his landmark series Blue Planet II.

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