The biggest-polluting brands need to change their business models – and fast

The onus is not solely on the individual consumer to fight for a more sustainable future. Big companies need to make an effort too, writes Emma Henderson

Saturday 01 February 2020 01:48 GMT
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Zero-waste products are more important than ever in the battle for a greener planet
Zero-waste products are more important than ever in the battle for a greener planet

New year, new you is how the motto goes. Out with the old and in with the new. Most people’s resolutions following this idiom would most likely have fallen by the wayside weeks ago. If anyone is still keeping up their new year resolutions, we salute you. We all know it’s no easy task.

But if yours was to consume more sustainably, then I’m pretty sure you won’t have found it as hard as some of us with unattainable hopes such as giving up that daily, wonderful chocolate bar, as brands are starting to react to how conscious the consumer is becoming (and who doesn’t love chocolate?).

Aside from edibles, what I’m really talking about is the products we use day in and day out, from cleaning solutions to shower gel. We buy it, use the contents and then throw it away, only to buy a new one which is exactly the same. But there’s nothing wrong with any of the bottles we have.

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