Sephora and Ulta may be the most well-known names when it comes to shopping for beauty products, but that doesn’t mean they are the only stores where you can find your perfect foundation or red lipstick. 

Online, there are dozens of online stores that make choosing and purchasing beauty products as simple as clicking and ordering. 

From sites that offer free shipping, special promotions, or exclusively luxury brands to those started by influencers, and makeup artists, these are the online beauty sites you should know about. 


BlueMercury is a beauty retailer that sells cosmetics, perfumes, skincare, and bath products. 

With brands such as Tocca, Kiehl’s and Tom Ford, you can find all of your favourites at BlueMercury. 

The company’s online store offers free two-day shipping and samples with every purchase. 

Space NK

Space NK was founded in London in 1993 and has since become a global retailer offering a bespoke curation of luxury beauty products.

From Sunday Riley to Oribe and Hourglass, Space NK sells the best of the best when it comes to makeup and skincare. 

The site offers free ground shipping on orders over $50 and allows customers to choose three samples with each purchase. 


Founded in 2010, Beautylish is a relatively new cosmetics site. 

In addition to selling brands such as Becca, Charlotte Tilbury, and Anastasia Beverly Hills, Beautylish also has a community section where customers can view looks as well as read reviews and find video tutorials. 

Beautylish offers customers free shipping on orders over $35 in the US. 

Harmon Face Values

Harmon is a discount beauty supply store that also sells products online. 

The store offers drugstore brands such as CoverGirl and Maybelline and a wide selection of hair products. 

Harmon offers free shipping on purchases of $50 or more and a wide array of coupons for products such as Essie nail polishes to Neutrogena makeup remover wipes. 


Best known for offering designer clothes, shoes and bags, Net-a-Porter also has an impressive selection of beauty products. 

In addition to brands such as La Mer and Hourglass, the site also offers a selection of clean beauty products, which features makeup that is vegan or free of synthetic ingredients. 

Violet Grey

Violet Grey is a beauty retailer that offers a curated selection of makeup products from well-known brands as well as exclusive ones such as 111Skin and Utowa. 

The site also has reviews, lessons and interviews with beauty experts. 

Customers who spend more than $50 receive free ground shipping. 


Dermstore is the go-to store for anything skincare.

In addition to a wide array of moisturisers, exfoliators and serums, Dermstore also allows customers to shop by concerns, with categories such as large pores, crow’s feet, and acne. 

Dermstore carries brands such as Perricone MD, RevitaLash and La Roche-Posay and offers customers a rewards program that offers 5 percent back on each purchase. 


Asos sells everything from shoes and dresses to beauty products. 

The online retailer carries beauty products from brands such as Benefit and Sigma, in addition  to its own range of liquid highlighters and lipsticks. 

Kylie Cosmetics

Kylie Cosmetics was founded by reality star Kylie Jenner and has since become a makeup company worth billions. 

From lip glosses and lip pencils to blushes and bronzers, the 21-year-old has made a name for herself in the industry since she launched the company in 2015. 

Orders in the US over $40 and international orders over $60 ship for free. 


Follain is an online beauty retailer dedicated to clean non-toxic products.

To curate the selection, Follain tests products from hundreds of brands and determines whether they follow a five-step process.

In addition to ensuring products are free of Follain’s restricted ingredient list, the company enlists people to review the products for four to six weeks. 

Follain offers free shipping for orders over $50. 


Gilt is known for selling discounted designer clothing, shoes and accessories, but the online site also offers beauty, skincare and fragrance deals. 

With offers for Clarins, Chanel and Kiehl’s products, you can get coveted beauty products at a fraction of their original price. 

Dose of Colors

Dose of Colors is a cruelty-free makeup brand founded by makeup artist Anna Petrosian. 

The site sells a range of products, including makeup brushes, liquid lipsticks, and highlighters. 

Dose of Colors has also collaborated with other popular names in the beauty industry, such as influencer Karen Sarahi Gonzalez (@Iluvsarahii).

The brand offers free shipping on orders over $40.

Sally Beauty Supply

Sally's is one of the original and largest online retailers for beauty products. 

The site sells a range of salon-quality hair products, makeup and nail care, and skin products, and often offers customers seasonal discounts. 

You can find coupons for Sally’s on the site, with orders over $25 shipping for free. 

Jouer Cosmetics

Jouer was founded in 2008 and offers a range of highly pigmented lip glosses and lip toppers, as well as highlighters, eye makeup, and face products. 

The company’s Skinny Dip lip topper is a best-seller. 

Jouer offers free shipping on orders over $50 in the US and for international orders over $100. 


ViseArt is a beauty brand that sells palettes comprised of blushes, eye shadows and lip colours. 

The brand is often used by professionals in the industry. 


Although Etsy is best-known for jewellery, accessories and other handmade items, the site also sells a range of beauty products, many of which are cruelty-free and vegan. 

Support free-thinking journalism and subscribe to Independent Minds

On Etsy, you can find vegan lipsticks, highlighters, and mineral powders, as well as makeup brushes and makeup bags.

Fenty Beauty

Rihanna's makeup brand has been praised since it was launched in 2017. The line includes foundation and concealers in inclusive shade ranges, as well as highlighters, bronzers, and lip glosses. 

Soko Glam 

Soko Glam is an online retailer specialising in Korean beauty products. Since it was founded in 2012, the site has become one of the biggest providers of K-beauty products. 

CAP Beauty

CAP is an online beauty store that sells only clean, natural products. The site also makes the shopping experience easy with categories broken down by concern. All orders over $50 ship for free. 

Credo Beauty

Credo is another beauty store dedicated to stocking natural products. In addition to stocking brands such as Kosas, Goop, and Acure, the website also allows customers to shop by ingredient, whether you are looking for aloe-based products or ones that are vegan. 

The store calls itself the "largest clean beauty store on the planet".

Beauty Bay

Beauty Bay is perfect for those looking for brands also stocked at Sephora and Ulta. In addition to Anastasia Beverly Hills, you can find beauty products from Jeffree Star and Stila, as well as lesser-known brands. 

IndyBest product reviews are unbiased, independent advice you can trust. On some occasions, we earn revenue if you click the links and buy the products, but we never allow this to bias our coverage. The reviews are compiled through a mix of expert opinion and real-world testing.