15 best brands for gender-neutral baby clothes that deliver on quality, comfort and style
These are the unisex companies breaking away from the blue and pink mould
Gender-neutral is big in the baby world. It doesn’t necessarily mean all monochrome and no pink or blue. More that every colour is for every child. No labelling.
It’s also highly practical if you’re not planning on finding out the gender of your baby. Or planning on having more than one child – everything can be passed down to any future siblings.
Creative independent brands, many started by parents who haven’t been able to find clothes they’d like to dress their offspring in, have paved the way and contrary to popular opinion, many are very affordable.
But the high street has caught up, especially with the introduction of baby wear to popular shops including Arket and Cos who do unisex basics brilliantly both instore and online.
We looked for inspiring brands that offer unisex collections – not just a few pieces that either gender could wear added on.
We’ve considered the size of the ranges, value for money, clever new ideas (such as products that grow with children using turn-ups etc, thank you Anyware) and sustainability and have included brands with different styles – from cool monochrome hipster pieces to bold, bright fun clothes and more natural, muted softer collections that are younger baby focused yet genderless. There’s something to suit every style…
You can trust our independent reviews. We may earn commission from some of the retailers , but we never allow this to influence selections, which are formed from real-world testing and expert advice. This revenue helps to fund journalism across The Independent.
A unisex organic cotton brand for ages 0-6 years. Turtledove’s modern, effortlessly relaxed pieces come in a predominantly monochrome palette with a new colour and simple fun prints introduced each season. The new collection features a fresh muted unisex pink shade. We love this London based brand for its great quality and fun selection at a very affordable price point.
IndyBest pick: Turtledove London winter playsuit, £20
The new unisex pink winter playsuit is a fresh addition to any modern baby’s wardrobe. Available in size 0-12 months.
Baby Mori is top of many a new parent wish list for first baby clothes. It uses only the highest-quality organic materials and are the softest baby clothes we’ve found, even after months of being worn and washed on repeat. Everything is unisex, from simple neutrals to stripes and everyday prints. Lookout for a new Gruffalo collaboration coming soon. Mori isn’t the cheapest but it is worth the price tag. A great one to request as a new baby gift.
IndyBest pick: Mori forest zip-up sleepsuit, £32.50
A bestseller and the perfect first outfit for any baby. Available in sizes new-born – 2 years
Tobias & The Bear
A super cool unisex collection best known for its fun modern prints on clothes, bedding and accessories for little ones aged 0-6 years. Tobias & The Bear was one of the first unisex baby brands, launched way back in 2013. The brainchild of two mums with a fashion background who were discouraged by the lack of cool, comfortable offerings for boys. We love the brand’s leggings the most: they wash well, last for ages (ours are still in tip-top condition after going through two siblings) and are the ultimate in comfort.
IndyBest pick: Tobias & The Bear printed bear leggings, £20
It has to be the leggings, they’re just the best in terms of longevity and value for money. The new bear style will go with anything. Available in sizes 0-6 years.
My K by Myleene Klass
Designed by Myleene Klass for Mothercare, the collection is made up of mostly monochrome tones with the introduction of a rich mustard ochre shade for the new season. Klass says: “When I first became a mum, I discovered it was a real challenge finding the kind of clothes I wanted to dress my baby in. I didn’t just want the standard pinks or lemons, I wanted something a little stronger and current and I realised I wasn't the only mum who felt this way.” Super affordable with many pieces coming in at under £10 it’s a great everyday high street collection for kids from 0-8 years.
IndyBest Pick: My K leopard all in one, £10.50
Available from new baby (7.5lbs) up to 18 months, this statement leopard print baby grow is a bold bargain.
Started in 2014 by womenswear designer Sarah Ives as a maternity leave project while off with her new baby son, Marmalade Sky is a brand growing in popularity each season. Unlike many unisex kids brands the colours are mostly bold, fun and vibrant rather than muted or monochrome and each item is handmade. These pieces are comfortable and fun for kids to wear, but made to last. A completely unique brand which we love.
IndyBest pick: Marmalade Sky lollie shortie romper, £24
Maramalade Sky products are made to order, this isn’t fast fashion. The happy and sad lollie print is guaranteed to bring a smile! Available in sizes 0-6 years.
Claude & Co
Set up by ex-mainstream childrenswear buyer Abi Dakin after she could see the gap in the market for non-gender specific clothes and accessories for little ones, which she wanted to fill. The earthy colours, great quality soft fabrics and timeless styles make it one of our favourite new-ish kids’ brands for ages 0-4 years.
IndyBest pick: Claude & Co charcoal embroidered sweater, £30
The softest sweatshirt we’ve tried on a baby. It’ll go with everything and there’s a matching adult style available for fans of twinning.
Award winning unisex baby and kids’ brand Tootsa offers fun, practical, age-appropriate styles in a paint box bright palette. All of the cotton, knitwear and jersey is made from 100 per cent organic cotton so it’s soft on sensitive skin. We’ve always loved Tootsa for little ones and we’re even bigger fans following the introduction of a specific new babywear collection – Tootsa Tots for ages 0-2 years – with its baby-friendly details including reinforced knee patches, comfortable elasticated waistbands and drop crotches to allow for nappies.
IndyBest Pick: Tootsa aasgard packaway puffa jacket in bright red, £58
You won’t be able to miss them in this super lightweight jacket folds that folds away into a little drawstring bag. In sizes 0-2 years.
Possibly the coolest and most creative unisex designer kids brand ever. The prices are a little more premium than some but the quality is high, as is the fun factor. Swedish designed with the aim of making it easy and exciting for parents to buy better products for their kids this is one of our favourites. The latest collection is called “stay weird” and is an homage to childhood!
IndyBest pick: Mini Rodini flying birds T-shirt, £27
A classic piece in a unique print. Available in size 1 month – 11years.
A range of 100 per cent organic baby clothes, Organic Zoo is a one-stop shop for non-obvious gender-neutral new baby clothing and gifts. The sweet, simple bodysuits, salopettes and playsuits come in soft colours and classic stripes with the odd conversation word such as, “milk”, “smile” and “today” emblazoned across the front. They make a great new baby gift too.
IndyBest pick: Organic Zoee breton suit with contrast feet, £37
An essential addition to any new baby wardrobe. This Breton all in one is available in size new-born – 12 months.
One of a gang of cult fashion-forward baby and children’s labels that’s on any style-conscious parents most-wanted list. Bobo Choses is an eco-friendly Spanish label with a fun focus designing beautiful loose shapes that are effortless and easy to wear. The overriding theme of the new collection is space and the attention to detail and fabrics is notable. A collection many would like in adult size.
IndyBest pick: Bobo Choses patch polar fleece jumpsuit, £54
We could have chosen any piece but this jumpsuit is cuteness overload, layer over bodysuits or knitwear. Available in sizes 3-36 months.
Spanish label Tinycottons is a family company founded in 2012. It uses eco-friendly materials to create a contemporary but easy to wear range. It aim is to be the brand that grandparents choose for quality, parents choose for design and kids choose for fun. We love the creative colour ways and joyful details from cats to apples. Price points are high but we feel they’re worth it. These are pieces you’ll treasure as keepsakes. Another cult label that we’re a teeny bit obsessed with.
IndyBest pick: Tinycottons small apples one-piece, £51
We love all in ones for stress-free dressing. This brown terry mini apple print onesie will keep babies from 0-18 months snug.
This new UK independent brand, Small Stories, was created by a mum with a background in fashion and design who struggled to find modern, cool clothes for her son that were also functional and great quality. It features unique prints and premium natural fabrics but each piece is also super practical. For kids aged 0-7 years.
IndyBest pick: Small Stories painted bunny rabbit romper, £30
This cool romper looks as cute on toddlers as it does on new babies, for bedtime or as daywear. Available in sizes 0-2 years.
One of every fashion editor’s favourite shops for women and menswear, and modern parents-to-be were excited when Cos launched its first baby collection last year. It’s a beautifully simple, stylish unisex collection for ages 2-12 months in a neutral yet fun palette made with natural fibres. Exactly as you would imagine Cos baby to be. It’s fast become one of our favourite places on the high street to buy for baby – though do check the website too as there’s often online exclusives.
IndyBest pick: Cos colour block jersey shorts, £7
An online exclusive with a premium look at a high street price. Wear alone with a vest or tee in summer and over chunky tights with knitwear in colder weather.
Another high street favourite. Arket’s baby collection is made for modern parents. It covers all of the basics – bodysuits, rompers, leggings – made from organic cotton in perfect shapes and colours but at affordable prices. But also stock the more playful prints and fun pieces. The brand is a one-stop shop for cool baby gifts too, as it also stocks a lovely selection of toys and all the best (often hard to find stylish versions of) accessories – bibs, socks, bonnets…
IndyBest pick: Arket sailor sweatshirt, £17
A classic buy for any child in a soft French terry organic cotton.
A brand-new baby and kids brand by British singer Jessie Ware and ex Little Bird at Mothercare designer George Reddings. It’s a cool, understated collection of relaxed everyday pieces that are designed to grow with your child thanks to clever turn-ups and button tabs. They look good worn fitted or a little oversized so are actually very long-lasting, worth remembering as the prices are higher than some (tops start at £29).
IndyBest pick: Anyware harem pants, £39
Guaranteed to be the most comfortable bottoms in your little one’s wardrobe. We love the cute contrast colour detail at the pocket. In sizes 0-8 years.
The verdict: Gender-neutral baby brands
Turtledove London is fantastic value for money for cool unisex baby and kidswear, while for a new baby gift you can’t beat Baby Mori for quality and softness. But we couldn’t choose between Arket and Cos Kids on the high street. Both offer great quality at affordable prices.
For more baby and kids' fashion check out Charlotte’s curated edit, The Little Stylist
IndyBest product reviews are unbiased, independent advice you can trust. On some occasions, we earn revenue if you click the links and buy the products, but we never allow this to bias our coverage. The reviews are compiled through a mix of expert opinion and real-world testing.
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