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Best online jewellery shops: High street, designer and independent brands that will become your go-tos

Online boutiques offer endless options and styles – shop the perfect accessories from our roundup

We've scoured the web to find the best collections on easy-to-use sites that make it that bit simpler to pick up a unique design ( Browns Fashion/Net-a-Porter/Matches Fashion )

When a piece of jewellery is displayed in a shop, surrounded by hundreds of other designs all dazzling you at the same time, it can be hard to pick out the right thing.

Take that process online and you’re presented with a curated selection of pieces tailored to your budget and style preferences – all within a few clicks.

We’ve scoured the web to find the best collections on easy-to-use websites that make it that bit simpler to pick up a unique design.

Not all are online only, but we think we’ve come up with a really e-shopper-friendly selection – from London-based fine jewellery specialists Astley Clarke to Scandi hipsters & Other Stories.

You can trust our independent reviews. We may earn commission from some of the retailers, but we never allow this to influence our selections, which are formed from real-world testing and expert advice. This revenue helps us to fund journalism across The Independent


The one to beat for affordable, fashion-led pieces, Asos has quickly become the go-to destination for 20-somethings. With more than 80,000 branded and own-brand products on the site, the jewellery section includes designers such as Vivienne Westwood, Wolf & Moon and Ted Baker.

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Astley Clarke

London-based Astley Clarke design all their own collections in the studio above their boutique in a mews street near Paddington. They also work with international guest designers who sell both collaborations with the fine jewellers and their own ranges through the site. Don’t be deterred by the word “fine”; prices online range hugely, from £30-£20,000, so if your budget’s at the lower end, it’s worth searching by price. This site’s not as all-singing as some out there, but there are some good features. We particularly like the “Drop a Hint” feature, which lets you email links of products you’re lusting after – perfect for when you know exactly what you’d like to receive on your birthday.

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If you’re looking to discover unusual luxury pieces – and have the budget to match – Auverture is the one for you. Launched by jewellery designer Bibi Va Der Velden out of a desire to give fine jewellery a world of its own, the site has an impressive line-up of international craftspeople. But it does come at a cost, with prices ranging from £400-£48,000.

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Bar Jewellery

Launched by former Burberry designer Sophie McKay, Bar Jewellery comes from the idea of being stripped back to basics with an aesthetic informed by elegance and simplicity. Handmade in London by local factories and skilled artisans, the brand uses ethical and sustainable practices to ensure the production of its pieces isn’t harmful to the environment. Selling silver and gold jewellery in a style that transcends trends, Bar Jewellery already boasts fans such as Emma Watson and Naomie Harris.

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Browns Fashion

For fine jewellery that’s a little bit different, Browns Fashion is a sure bet. Established in 1970, the shop’s known for its meticulously curated clothes and accessories collections from the designers of the moment. The jewellery’s aimed at their clientele who think nothing of spending a few thousand on a dress, so expect some eye-watering prices. Even if you’re just making a wish-list, the search function works very well – narrow down choices by designer, colour, jewellery type and price.

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Carousel jewels is all about craftsmanship, with each design using high quality precious and semi-precious stones in its playful designs. Entire collections are dedicated to each of the 12 birthstones, meaning it’s the perfect place to shop for a personalised gift for a close friend or loved one. 

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Catherine Zoraida

Columbian-born, Scottish-raised jeweller Catherine Zoraida has previously designed collections for Vivienne Westwood, Matthew Williamson and Lulu Guinness, but now she’s going it alone. Since launching her own brand in 2012, Zoraida has launched a range of intricate pieces inspired by the natural world – from dragonfly necklaces to bee rings and leaf earrings – and counts the Duchess of Cambridge as a fan.

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Chan Luu

This LA-based brand is hugely popular among the influencer set, with its pearls, trinkets and delicate hoops doing the rounds on Instagram. Sprinklings of champagne diamonds adorn single freshwater pearls in the form of earrings, necklaces and bracelets. 

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Cult Gaia

This Los Angeles-based label might be better known for its famous “Ark” handbag, but don’t let one crescent-shaped bamboo clutch detract from a whole host of colourful and creative earrings. There are the milky acrylic hoops (perfect to pair with a tea dress for a summer barbecue) and the intricate amazonite drop earrings. They’re also rather reasonably priced considering the quality and the unique designs, with most earrings coming in at the £60 mark. 

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Daisy London

Born out of a love for the beautiful and the exotic, Daisy is best known for its iconic Chakra collection, which has paved the way for wellness-focused jewellery. Balancing aesthetic and spirituality, each Chakra is represented by a different symbol and denotes an inherent meaning. Covering everything from necklaces to bracelets and earrings to rings, Daisy has quickly become a firm favourite among celebs – think Cara Delevingne, Ellie Goulding and Rita Ora. If you’re looking for something that’s more than just an accessory, this is the place to look. 

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Dinny Hall

A modern British jewellery brand with more than 30 years’ heritage, Dinny Hall creates timeless jewellery with a sleek and feminine edge. The brand’s beautiful designs – ranging from stud and hoop earrings to necklaces and rings – have garnered a loyal following worldwide and guarantee to make a subtle statement.

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Gaviria Jewellery

Founded in 2015, Gaviria Jewellery features the design work of Colombia’s Paula Gaviria and the Canary Islands’ Miriam Estevez. The duo promise to add drama to your jewellery collection with earrings, necklaces, bracelets and rings inspired by different cultures. Each piece is hand-made by artisans in Barcelona using modern and traditional materials.

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Georgiana Scott Jewellery

If you’re a fan of hoop earrings then you’re in luck, because jewellery designer Georgiana Scott has an extensive range to suit every taste. Made in Italy, the collection offers everything from small rose gold versions to oversized J-Lo-esque types. The selection doesn’t stop there though – if hoops aren’t your thing you can also pick up bracelets, necklaces, rings and pearls. 

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Jewel Street

Home to more than 500 independent jewellery brands from across the globe, Jewel Street offers talented designers a chance to reach new audiences. This way, you get to own a unique item and help small creative businesses to thrive. As well as jewellery from brands like Zenna Haddad and Murkani, the website also offers pieces for men and a personal shopper who can help you find the perfect buy.

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Laura Lombardi

If chunky gold jewellery is your thing then you’re going to want to check out Laura Lomardi. The New York-based label combines an industrial style balanced with elements of classical art and design. Working exclusively with raw and recycled metals, her pieces include chunky chains and oversized hoops.

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Emerging British designer Eliza Walter champions sustainable jewellery through her brand, producing every piece from recycled materials. Standout items include her mediaeval chokers and statement gold pendants. Elsewhere, lightweight necklaces such as the limpopo river chain and pansy island necklace are perfect for layering. Prices range from £56 to £270.

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Maria Black

Striving to make intelligent jewellery that makes people think, Maria Black’s fine designs continuously innovate the concept of body adornment. The designer also strives to encourage customers to mix and match pieces (which is why all the earrings are sold separately) to create the ultimate personal look. As well as earrings, the website also offers ear cuffs, rings, bracelets, necklaces, anklets and 14k gold. 

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Maria Tash

A brand that has taken the UK by storm, Maria Tash is renowned in the jewellery industry for coining the term “fine body art” thanks to simple, elegant designs and her approach to luxury piercing. With a permanent base in London’s Liberty store and a website, her pieces are available worldwide and have fast grown in popularity with influencers and celebrities alike. You can buy everything from simple earrings to pieces for septum, nasal, nipple and naval piercings.

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Matches Fashion

A high-end shopping destination, Matches Fashion has more than 25 years’ heritage in luxury fashion and is home to more than 400 established and emerging designers. With an extensive price range, you can buy bracelets, hair accessories and ear cuffs from anywhere from £65-£625.

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Maya Magal

British jewellery designer Maya Magal launched her eponymous line in 2013 with a focus on creating beautifully simple, geometric designs, intertwining gold and silver with precious stones. The collections include everything from rings and earrings to necklaces and bracelets starting at just £55. If you’re buying an item as a gift, the good news is that each piece comes gift-wrapped in a branded jewellery box with a black velvet interior at no extra charge.

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A jewellery brand that caters to both men and women, Miansai’s designs are meticulously crafted from the highest quality materials including fine Italian leathers, pure precious stones and custom-made marine grade ropes. Sold around the world, the website offers timeless statement pieces from masculine, utilitarian designs for men and sleek styles for women in gold, rose gold and silver. 

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British brand Missoma creates delicate and distinctive demi-fine contemporary jewellery designed for your everyday wardrobe. Combining semi-precious gemstones with zircon pavé set in 18ct gold vermeil, each piece has a refined and playful feel that can be worn alone or layered for a unique look. They also have a number of popular collaborations including a collection with fashion blogger Lucy Williams, inspired by a trip to Rome. 

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Monica Vinader

A hit among street style stars and influencers, Monica Vinader also counts celebrities such as Emma Watson and Olivia Palermo among its fans, and with good reason. Much of the British brand’s fame stems from its grown-up take on friendship bracelets, which remains its bestselling style today. Other standout pieces include vibrant gemstone and cutting-edge diamond necklaces that can be stacked and personalised with engraving. 

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The leading retailer in the world of designer clothing, Net-a-Porter also has a fantastic range of jewellery. As with its womenswear, the site’s section focuses on a carefully selected range of brands to offer only the best to its discerning customers. We love the fact that the jewellery is broken down into sections for Fine, Fashion and Demi-Fine as well as by type and designer. Though this site does specialise in high-end trinkets, the prices vary enormously – from £20-£37,000 – so there really is something for everyone. 

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Nina Kastens

This German jeweller’s geometric gold face charms are a huge hit on Instagram, and for good reason. Nina Kastens creates playful and artistic pieces using sterling silver, gold vermeil and delicate freshwater pearls. Her jewellery is bold but nimble, with the signature mini face choker (£202) taking centre stage thanks to its versatility and Picasso-like charm design. 

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A jewellery brand that uses semi-previous components combined with beautiful charms, Orelia is stocked worldwide and even has a concession in Topshop’s flagsip store in Oxford Circus. Travelling far and wide to find inspiration for its beautiful jewellery, Orelia stocks everything from hoop earrings to bracelets and rings. It also has a number of different collections including constellation disc and initial necklaces.

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& Other Stories

A high-street favourite, & Other Stories is a cooler, higher-end offering from the H&M stable that still won’t break the bank. The pared-down, Scandi-chic aesthetic extends to its jewellery designs: there are subtly cool studs, rings, bracelets and pendants, as well as standout statement pieces, all with just the right amount of edge. The pieces won’t be made of precious metals or with gem stones, but in them you’ll stand out from the crowd, in an understated way. Prices start from less than £10 and most pieces are under £60. The site enables you to search by type, colour and price and the purse-friendly, extensive collection makes it a worthy addition to the list.

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Founded in 2014 by Christie and Rosanna Wollenberg – two sisters raised in London – Otiumberg aims to give shoppers a one-stop destination where they can find modern jewellery for under £300. With a comprehensive list of global designers, the site boasts a string of highly crafted pieces that start at as little as £18.

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Ottoman Hands

Founded in 2009 by Deniz Gurdal, Ottoman Hands creates jewellery inspired by the ancient Ottoman Empire. Working closely with local Turkish gem cutters and artisans to create one-of-a-kind pieces, each item is hand made from 21ct gold-plated brass with prices starting at just £16. You can shop the brand’s collection online or in Topshop Oxford Circus, the British Museum, the National Gallery and the V&A. 

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Rena Sala

Home to some of the industry’s most sought-after designers, London-based e-tailer Rena Sala is a real hidden gem. With a focus on clean lines and good quality materials, the carefully curated selection of jewellery – hand-picked by Rena herself – includes everything from statement gold necklaces by Alighieri to wooden hoop earrings by Sophie Monet. The website is regularly updated with new products and designers, and you can also sign up to the brand’s newsletter to be the first to know when new pieces drop. 

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A company that has mastered crystal cutting since 1895, Swarovski has become one of the most sought-after brands in the industry. With an unparalleled team of designers, it creates an array of fashion jewellery that’s young, vibrant and elegant in a range of colours and materials. It also recently introduced a men’s collection, which integrates leather and stainless steel.  

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Tada & Toy

A London-based demi-fine jewellery studio, Tada & Toy was founded by two young designers – Tansy Aspinall and Victoria Van Holthe – in 2014. Driven to create pieces that are accessible, modern and effortlessly chic, the brand aims to bring a little bit of sparkle to your everyday life with a clean and playful aesthetic. Tada & Toy also donates five per cent of its sales to The Aspinall Foundation – an internationally renowned animal conservation charity. 

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The Jewel Hut

A dedicated online jewellery store, The Jewel Hut offers fashion lovers the chance to buy branded pieces at seriously competitive prices. Since its launch in 2006, the site has become one of the UK’s leading online jewellery retailers and stocks some of the industry’s leading brands, such as Pandora, Marc Jacobs and Thomas Sabo. 

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Tiffany & Co.

Since 1836, Tiffany’s jewellery has defined style and earned its status as an iconic American brand. From its role in Breakfast at Tiffany’s to its glittering engagement rings, there aren’t many jewellery companies quite like this one. A heritage filled with legendary jewels, it sells everything from necklaces and earrings to charm bracelets and wedding bands. 

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IndyBest product reviews are unbiased, independent advice you can trust. On some occasions, we earn revenue if you click the links and buy the products, but we never allow this to bias our coverage. The reviews are compiled through a mix of expert opinion and real-world testing.

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