“It’s got a new tone to it,” Channel 4’s chief creative officer Jay Hunt said of the upcoming series of The Great British Bake Off.

Well, that’s certainly evident in the first trailer, which features dozens of baked goods singing Paul McCartney and the Frog Chorus's 'We All Stand Together’.

The twee look from the BBC run remains in tact, with some impressive animation to boot, but many viewers are already complaining about the “creepy” clip. Opinion, at least on Twitter, is split.

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This is not the first time Bake Off trailers have gone down the musical route, Mary Berry having once sung 'The Hills Are Alive' to promote the show.

Whether fans are giving the trailer a fair chance remains datable; many are still annoyed Berry, along with Mel and Sue, have left the show.

Noel Fielding and Sandi Toksvig will present the upcoming series, with Paul Hollywood remaining to judge alongside newcomer Prue Leith.

Recently, Hollywood addressed rumours the new line-up lacked chemistry, saying: “I had tears rolling down my face because of how funny Noel and Sandi are, so I wasn’t really that sad in the end.”

A return date has yet to be revealed, but GBBO is expected to return this Autumn. 

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