When Channel 4 announced they would be taking Bake Off from the BBC, many eyebrows were raised. Would the show be the same? Who would host? Will adverts ruin everything?

Unfortunately, having spent a rumoured £75 million on the series, Channel 4 look set to thoroughly monetise their investment, the show being broken up by nearly 17 minutes of adverts.

The Sun reports that the first episode will feature 16 minutes and 42 seconds of adverts, reportedly the most adverts Channel 4 has broadcast during one show ever. 

Download the new Independent Premium app

Sharing the full story, not just the headlines

Channel 4 previously announced that each episode will run 75 minutes in total, meaning viewers will get as much Bake Off as when playing on the BBC. 

Speaking to press following a screening of the premiere, Prue Leith — Mary Berry’s replacement — acknowledged how viewers will likely record the episode and skip through the adverts. 

"I want to comfort some people who might think, 'Oh, I don't want to go to Channel 4 because I don't want to have the ads'... you don't have to watch it in real time, do you?” she said, according to The Telegraph. 

Channel 4's chief creative officer Jay Hunt added how running the show without adverts would be "financially impossible”, saying: "We need to be really careful that audiences go with the programme and they're comfortable watching it and they're not a distraction.

"But we are a commercial broadcaster and we do need to pay for shows like Bake Off, so I make no apology for there being ads in it. We've been very, very careful about thinking where the ad breaks sit."

Channel 4 will also make money from the show’s two official sponsors, Lyle's Golden Syrup and Dr. Oetker. 

Meanwhile, the first reviews have been released, the response from critics being overwhelmingly positive. Let’s hope the Bake Off charm continues for the rest of the series, which begins Tuesday, 29 August at 8pm.

Comments

Share your thoughts and debate the big issues

Learn more
Please be respectful when making a comment and adhere to our Community Guidelines.
  • You may not agree with our views, or other users’, but please respond to them respectfully
  • Swearing, personal abuse, racism, sexism, homophobia and other discriminatory or inciteful language is not acceptable
  • Do not impersonate other users or reveal private information about third parties
  • We reserve the right to delete inappropriate posts and ban offending users without notification

You can find our Community Guidelines in full here.

Create a commenting name to join the debate

Please try again, the name must be unique Only letters and numbers accepted
Loading comments...
Loading comments...
Please be respectful when making a comment and adhere to our Community Guidelines.
  • You may not agree with our views, or other users’, but please respond to them respectfully
  • Swearing, personal abuse, racism, sexism, homophobia and other discriminatory or inciteful language is not acceptable
  • Do not impersonate other users or reveal private information about third parties
  • We reserve the right to delete inappropriate posts and ban offending users without notification

You can find our Community Guidelines in full here.

Loading comments...
Loading comments...