1970s is best decade for fashion and beauty, poll claims

Bell-bottom trousers, platform shoes, knee high boots too iconic to be forgotten, participants say

Thursday 05 September 2019 08:29 BST
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Carnaby Street, London, in 1973
Carnaby Street, London, in 1973

The 1970s has been crowned the best decade for fashion and beauty, according to research.

A study of 1,000 adults found more than 40 per cent would choose the disco era if they could revisit a decade.

Almost three in 10 wish they had lived through the seventies and 41 per cent believe ‘disco’ made it the most ‘fun’ period.

The study, commissioned by centre:mk, investigated styles from the last 40 years, revealing the most influential and fashionable items and memorable stylish personalities.

Among the trends participants cited for their 70s preference were bell-bottom trousers, platform shoes, knee high boots and maxi dresses.

The 1980s was the second best decade for fashion and beauty, with respondents naming shoulder pads, big hair and shell suits as iconic.

A further 22 per cent believe Madonna is among the most memorable aspects of the 80s, while three in 10 credited Princess Diana as having a profound impact on how we dress today. David Bowie was named as the most influential male style icon.

Kurt Cobain, Karl Lagerfeld and Mick Jagger, were also recognised for their style.

Famous 1970s Campari advert with Lorraine Chase

The first two decades of the 21st century proved less popular for fashion, with many seeking a comeback for capri trousers, while among the items respondents wanted left in the past were underwear as outerwear, “Crocs“ shoes and “his and hers” outfits.

SWNS

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